#723AB2#723AB2
#723AB2 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.2% C 0.182 H 301.2°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).
Color values
| HEX | #723AB2 |
|---|---|
| RGB | rgb(114, 58, 178) |
| HSL | hsl(268, 51%, 46%) |
| HSV | hsv(268, 67%, 70%) |
| CMYK | cmyk(36%, 67.4%, 0%, 30.2%) |
| CIE-LAB | lab(37.51, 48.19, -54.63) |
| CIE-LCH | lch(37.51, 72.84, 311.42°) |
| OKLab | oklab(48.24% 0.0942 -0.1555) |
| OKLCH | oklch(48.24% 0.182 301.2) |
| XYZ | xyz(16.4864, 9.8178, 43.1373) |
| Luminance | 0.0982 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.49
Bluey Purple
#6241C7
ΔE00 4.89
Blue With A Hint Of Purple
#533CC6
ΔE00 6.30
Blurple
#5539CC
ΔE00 6.35
Royal Purple
#7851A9
ΔE00 6.45
Purple (survey)
#7E1E9C
ΔE00 6.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723AB2 #7AB23A
analogous
#3A3EB2 #723AB2 #AE3AB2
triadic
#723AB2 #B2723A #3AB272
tetradic
#723AB2 #B23A3E #7AB23A #3AB2AE
square
#723AB2 #B23A3E #7AB23A #3AB2AE
split-complementary
#723AB2 #B2AE3A #3EB23A
monochromatic
#371C56 #542B84 #723AB2 #915FCB #B18DDA
Accessibility & contrast
On white
7.09
#723AB2 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.96
#723AB2 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723AB2
7.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723AB2 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723AB2 | 1.00 | 7.09 | 2.96 | 7.09 |
| #FFFFFF | 7.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058B6
Deuteranopia (green-blind)
#0058AF
Tritanopia (blue-blind)
#645571
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #723ab2; /* rgb */ color: rgb(114, 58, 178); /* oklch */ color: oklch(48.2% 0.182 301.2);
Tailwind
colors: {
custom: {
50: '#9f74ca',
500: '#723ab2',
950: '#000000',
},
}SCSS
$custom: #723ab2; $custom-light: #9f74ca; $custom-dark: #000000;
JSON
{
"hex": "#723ab2",
"rgb": {
"r": 114,
"g": 58,
"b": 178
},
"hsl": {
"h": 268,
"s": 50.847,
"l": 46.275
},
"oklch": {
"l": 0.48244,
"c": 0.18179,
"h": 301.2
},
"luminance": 0.09818
}Semantic roles & 50–950 ramp
primary
#723AB2
secondary
#A6C483
accent
#DA4D99
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82