#723AAE#723AAE

#723AAE is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.9% C 0.177 H 302.3°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#723AAE
RGB	rgb(114, 58, 174)
HSL	hsl(269, 50%, 45%)
HSV	hsv(269, 67%, 68%)
CMYK	cmyk(34.5%, 66.7%, 0%, 31.8%)
CIE-LAB	lab(37.22, 47.18, -52.72)
CIE-LCH	lch(37.22, 70.75, 311.83°)
OKLab	oklab(47.95% 0.0947 -0.1498)
OKLCH	oklch(47.95% 0.177 302.3)
XYZ	xyz(16.0907, 9.6595, 41.0529)
Luminance	0.0966 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AAE #76AE3A

analogous

#3A3CAE #723AAE #AC3AAE

triadic

#723AAE #AE723A #3AAE72

tetradic

#723AAE #AE3A3C #76AE3A #3AAEAC

square

#723AAE #AE3A3C #76AE3A #3AAEAC

split-complementary

#723AAE #AEAC3A #3CAE3A

monochromatic

#361B52 #542B80 #723AAE #915CC9 #B08AD8

Accessibility & contrast

On white

7.16

#723AAE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#723AAE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723AAE

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AAE	#FFFFFF	#000000	##FFFFFF
##723AAE	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B2

Deuteranopia (green-blind)

#0657AC

Tritanopia (blue-blind)

#66546F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723aae;
/* rgb */ color: rgb(114, 58, 174);
/* oklch */ color: oklch(47.9% 0.177 302.3);

Tailwind

colors: {
  custom: {
    50: '#9f74c7',
    500: '#723aae',
    950: '#000000',
  },
}

SCSS

$custom: #723aae;
$custom-light: #9f74c7;
$custom-dark: #000000;

JSON

{
  "hex": "#723aae",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 174
  },
  "hsl": {
    "h": 268.966,
    "s": 50,
    "l": 45.49
  },
  "oklch": {
    "l": 0.47945,
    "c": 0.17727,
    "h": 302.3
  },
  "luminance": 0.0966
}

Semantic roles & 50–950 ramp

primary

#723AAE

secondary

#A3C281

accent

#DA4E96

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723AAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →