#723AAC#723AAC

#723AAC is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.8% C 0.175 H 302.8°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX#723AAC
RGBrgb(114, 58, 172)
HSLhsl(269, 50%, 45%)
HSVhsv(269, 66%, 67%)
CMYKcmyk(33.7%, 66.3%, 0%, 32.5%)
CIE-LABlab(37.08, 46.68, -51.76)
CIE-LCHlch(37.08, 69.70, 312.05°)
OKLaboklab(47.8% 0.0949 -0.147)
OKLCHoklch(47.8% 0.175 302.8)
XYZxyz(15.8971, 9.5821, 40.0337)
Luminance0.0958 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723AAC #74AC3A
analogous
#3A3BAC #723AAC #AB3AAC
triadic
#723AAC #AC723A #3AAC72
tetradic
#723AAC #AC3A3B #74AC3A #3AACAB
square
#723AAC #AC3A3B #74AC3A #3AACAB
split-complementary
#723AAC #ACAB3A #3BAC3A
monochromatic
#351B50 #542B7E #723AAC #915BC8 #B089D7

Accessibility & contrast

On white

7.20
#723AAC on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.92
#723AAC on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723AAC
7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723AAC#FFFFFF#000000##FFFFFF
##723AAC1.007.202.927.20
#FFFFFF7.201.0021.001.00
#0000002.9221.001.0021.00
##FFFFFF7.201.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0056AF
Deuteranopia (green-blind)
#0D57AA
Tritanopia (blue-blind)
#67536E
Achromatopsia (no color)
#575757

Design tokens & code

CSS
--color: #723aac;
/* rgb */ color: rgb(114, 58, 172);
/* oklch */ color: oklch(47.8% 0.175 302.8);
Tailwind
colors: {
  custom: {
    50: '#9f74c5',
    500: '#723aac',
    950: '#000000',
  },
}
SCSS
$custom: #723aac;
$custom-light: #9f74c5;
$custom-dark: #000000;
JSON
{
  "hex": "#723aac",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 172
  },
  "hsl": {
    "h": 269.474,
    "s": 49.565,
    "l": 45.098
  },
  "oklch": {
    "l": 0.47797,
    "c": 0.175,
    "h": 302.8
  },
  "luminance": 0.09582
}

Semantic roles & 50–950 ramp

primary
#723AAC
secondary
#A1C280
accent
#D94F95
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82

Preview Lab

Preview with #723AAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723AAC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva