#723AAC#723AAC

#723AAC is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.8% C 0.175 H 302.8°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#723AAC
RGB	rgb(114, 58, 172)
HSL	hsl(269, 50%, 45%)
HSV	hsv(269, 66%, 67%)
CMYK	cmyk(33.7%, 66.3%, 0%, 32.5%)
CIE-LAB	lab(37.08, 46.68, -51.76)
CIE-LCH	lch(37.08, 69.70, 312.05°)
OKLab	oklab(47.8% 0.0949 -0.147)
OKLCH	oklch(47.8% 0.175 302.8)
XYZ	xyz(15.8971, 9.5821, 40.0337)
Luminance	0.0958 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AAC #74AC3A

analogous

#3A3BAC #723AAC #AB3AAC

triadic

#723AAC #AC723A #3AAC72

tetradic

#723AAC #AC3A3B #74AC3A #3AACAB

square

#723AAC #AC3A3B #74AC3A #3AACAB

split-complementary

#723AAC #ACAB3A #3BAC3A

monochromatic

#351B50 #542B7E #723AAC #915BC8 #B089D7

Accessibility & contrast

On white

7.20

#723AAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#723AAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723AAC

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AAC	#FFFFFF	#000000	##FFFFFF
##723AAC	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AF

Deuteranopia (green-blind)

#0D57AA

Tritanopia (blue-blind)

#67536E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723aac;
/* rgb */ color: rgb(114, 58, 172);
/* oklch */ color: oklch(47.8% 0.175 302.8);

Tailwind

colors: {
  custom: {
    50: '#9f74c5',
    500: '#723aac',
    950: '#000000',
  },
}

SCSS

$custom: #723aac;
$custom-light: #9f74c5;
$custom-dark: #000000;

JSON

{
  "hex": "#723aac",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 172
  },
  "hsl": {
    "h": 269.474,
    "s": 49.565,
    "l": 45.098
  },
  "oklch": {
    "l": 0.47797,
    "c": 0.175,
    "h": 302.8
  },
  "luminance": 0.09582
}

Semantic roles & 50–950 ramp

primary

#723AAC

secondary

#A1C280

accent

#D94F95

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #723AAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →