#723AAA#723AAA
#723AAA is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.7% C 0.173 H 303.4°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).
Color values
| HEX | #723AAA |
|---|---|
| RGB | rgb(114, 58, 170) |
| HSL | hsl(270, 49%, 45%) |
| HSV | hsv(270, 66%, 67%) |
| CMYK | cmyk(32.9%, 65.9%, 0%, 33.3%) |
| CIE-LAB | lab(36.94, 46.19, -50.80) |
| CIE-LCH | lch(36.94, 68.65, 312.28°) |
| OKLab | oklab(47.65% 0.0951 -0.1442) |
| OKLCH | oklch(47.65% 0.173 303.4) |
| XYZ | xyz(15.7065, 9.5058, 39.0298) |
| Luminance | 0.0951 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 3.54
Purple (survey)
#7E1E9C
ΔE00 5.87
Bluey Purple
#6241C7
ΔE00 6.00
Royal Purple
#7851A9
ΔE00 6.19
Blue With A Hint Of Purple
#533CC6
ΔE00 7.25
Ocean Blue
#4F42B5
ΔE00 7.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723AAA #72AA3A
analogous
#3A3AAA #723AAA #AA3AAA
triadic
#723AAA #AA723A #3AAA72
tetradic
#723AAA #AA3A3A #72AA3A #3AAAAA
square
#723AAA #AA3A3A #72AA3A #3AAAAA
split-complementary
#723AAA #AAAA3A #3AAA3A
monochromatic
#351B4F #532A7C #723AAA #915AC7 #AF88D6
Accessibility & contrast
On white
7.24
#723AAA on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.90
#723AAA on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723AAA
7.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723AAA | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723AAA | 1.00 | 7.24 | 2.90 | 7.24 |
| #FFFFFF | 7.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0056AD
Deuteranopia (green-blind)
#1357A8
Tritanopia (blue-blind)
#67536D
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #723aaa; /* rgb */ color: rgb(114, 58, 170); /* oklch */ color: oklch(47.7% 0.173 303.4);
Tailwind
colors: {
custom: {
50: '#9f74c4',
500: '#723aaa',
950: '#000000',
},
}SCSS
$custom: #723aaa; $custom-light: #9f74c4; $custom-dark: #000000;
JSON
{
"hex": "#723aaa",
"rgb": {
"r": 114,
"g": 58,
"b": 170
},
"hsl": {
"h": 270,
"s": 49.123,
"l": 44.706
},
"oklch": {
"l": 0.47651,
"c": 0.17274,
"h": 303.4
},
"luminance": 0.09506
}Semantic roles & 50–950 ramp
primary
#723AAA
secondary
#A0C17F
accent
#D94F94
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82