#723AA5#723AA5

#723AA5 is a mid, vivid violet. Relative luminance 0.093; OKLCH L 47.3% C 0.167 H 304.9°. Best body text is #FFFFFF at 7.33:1 contrast (WCAG AA passes).

Color values

HEX	#723AA5
RGB	rgb(114, 58, 165)
HSL	hsl(271, 48%, 44%)
HSV	hsv(271, 65%, 65%)
CMYK	cmyk(30.9%, 64.8%, 0%, 35.3%)
CIE-LAB	lab(36.59, 44.95, -48.36)
CIE-LCH	lch(36.59, 66.03, 312.91°)
OKLab	oklab(47.29% 0.0955 -0.137)
OKLCH	oklch(47.29% 0.167 304.9)
XYZ	xyz(15.2425, 9.3202, 36.5860)
Luminance	0.0932 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AA5 #6DA53A

analogous

#3C3AA5 #723AA5 #A53AA2

triadic

#723AA5 #A5723A #3AA572

tetradic

#723AA5 #A53C3A #6DA53A #3AA2A5

square

#723AA5 #A53C3A #6DA53A #3AA2A5

split-complementary

#723AA5 #A2A53A #3AA53C

monochromatic

#331A4A #532A78 #723AA5 #9158C4 #AF85D4

Accessibility & contrast

On white

7.33

#723AA5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.86

#723AA5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723AA5

7.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AA5	#FFFFFF	#000000	##FFFFFF
##723AA5	1.00	7.33	2.86	7.33
#FFFFFF	7.33	1.00	21.00	1.00
#000000	2.86	21.00	1.00	21.00
##FFFFFF	7.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A8

Deuteranopia (green-blind)

#1D56A3

Tritanopia (blue-blind)

#69516A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #723aa5;
/* rgb */ color: rgb(114, 58, 165);
/* oklch */ color: oklch(47.3% 0.167 304.9);

Tailwind

colors: {
  custom: {
    50: '#9e74c0',
    500: '#723aa5',
    950: '#000000',
  },
}

SCSS

$custom: #723aa5;
$custom-light: #9e74c0;
$custom-dark: #000000;

JSON

{
  "hex": "#723aa5",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 165
  },
  "hsl": {
    "h": 271.402,
    "s": 47.982,
    "l": 43.725
  },
  "oklch": {
    "l": 0.4729,
    "c": 0.16705,
    "h": 304.9
  },
  "luminance": 0.0932
}

Semantic roles & 50–950 ramp

primary

#723AA5

secondary

#9CBE7D

accent

#D85091

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723AA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →