#723AA2#723AA2

#723AA2 is a mid, vivid violet. Relative luminance 0.092; OKLCH L 47.1% C 0.164 H 305.8°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#723AA2
RGB	rgb(114, 58, 162)
HSL	hsl(272, 47%, 43%)
HSV	hsv(272, 64%, 64%)
CMYK	cmyk(29.6%, 64.2%, 0%, 36.5%)
CIE-LAB	lab(36.39, 44.22, -46.89)
CIE-LCH	lch(36.39, 64.45, 313.32°)
OKLab	oklab(47.08% 0.0957 -0.1327)
OKLCH	oklch(47.08% 0.164 305.8)
XYZ	xyz(14.9727, 9.2123, 35.1648)
Luminance	0.0921 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AA2 #6AA23A

analogous

#3E3AA2 #723AA2 #A23A9E

triadic

#723AA2 #A2723A #3AA272

tetradic

#723AA2 #A23E3A #6AA23A #3A9EA2

square

#723AA2 #A23E3A #6AA23A #3A9EA2

split-complementary

#723AA2 #9EA23A #3AA23E

monochromatic

#331A48 #522A75 #723AA2 #9157C3 #AE84D3

Accessibility & contrast

On white

7.39

#723AA2 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#723AA2 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723AA2

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AA2	#FFFFFF	#000000	##FFFFFF
##723AA2	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A5

Deuteranopia (green-blind)

#2256A0

Tritanopia (blue-blind)

#6A5069

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #723aa2;
/* rgb */ color: rgb(114, 58, 162);
/* oklch */ color: oklch(47.1% 0.164 305.8);

Tailwind

colors: {
  custom: {
    50: '#9e74be',
    500: '#723aa2',
    950: '#000000',
  },
}

SCSS

$custom: #723aa2;
$custom-light: #9e74be;
$custom-dark: #000000;

JSON

{
  "hex": "#723aa2",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 162
  },
  "hsl": {
    "h": 272.308,
    "s": 47.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.47078,
    "c": 0.16364,
    "h": 305.8
  },
  "luminance": 0.09212
}

Semantic roles & 50–950 ramp

primary

#723AA2

secondary

#99BD7B

accent

#D7518F

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723AA2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →