#723A8A#723A8A

#723A8A is a mid, vivid purple. Relative luminance 0.084; OKLCH L 45.5% C 0.136 H 314.6°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).

Color values

HEX	#723A8A
RGB	rgb(114, 58, 138)
HSL	hsl(282, 41%, 38%)
HSV	hsv(282, 58%, 54%)
CMYK	cmyk(17.4%, 58%, 0%, 45.9%)
CIE-LAB	lab(34.88, 38.56, -34.71)
CIE-LCH	lch(34.88, 51.88, 318.01°)
OKLab	oklab(45.5% 0.0958 -0.0971)
OKLCH	oklch(45.5% 0.136 314.6)
XYZ	xyz(13.0392, 8.4389, 24.9818)
Luminance	0.0844 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723A8A #528A3A

analogous

#4A3A8A #723A8A #8A3A7A

triadic

#723A8A #8A723A #3A8A72

tetradic

#723A8A #8A4A3A #528A3A #3A7A8A

square

#723A8A #8A4A3A #528A3A #3A7A8A

split-complementary

#723A8A #7A8A3A #3A8A4A

monochromatic

#2B1634 #4E285F #723A8A #954DB4 #AF78C6

Accessibility & contrast

On white

7.81

#723A8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#723A8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723A8A

7.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723A8A	#FFFFFF	#000000	##FFFFFF
##723A8A	1.00	7.81	2.69	7.81
#FFFFFF	7.81	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#254F8D

Deuteranopia (green-blind)

#395488

Tritanopia (blue-blind)

#70475C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #723a8a;
/* rgb */ color: rgb(114, 58, 138);
/* oklch */ color: oklch(45.5% 0.136 314.6);

Tailwind

colors: {
  custom: {
    50: '#9d73ac',
    500: '#723a8a',
    950: '#000000',
  },
}

SCSS

$custom: #723a8a;
$custom-light: #9d73ac;
$custom-dark: #000000;

JSON

{
  "hex": "#723a8a",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 138
  },
  "hsl": {
    "h": 282,
    "s": 40.816,
    "l": 38.431
  },
  "oklch": {
    "l": 0.45495,
    "c": 0.13638,
    "h": 314.6
  },
  "luminance": 0.08438
}

Semantic roles & 50–950 ramp

primary

#723A8A

secondary

#83B070

accent

#D1577C

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0810

muted

#7E7B7F

Preview Lab

Preview with #723A8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →