#72399D#72399D

#72399D is a mid, vivid violet. Relative luminance 0.089; OKLCH L 46.6% C 0.159 H 307.6°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX	#72399D
RGB	rgb(114, 57, 157)
HSL	hsl(274, 47%, 42%)
HSV	hsv(274, 64%, 62%)
CMYK	cmyk(27.4%, 63.7%, 0%, 38.4%)
CIE-LAB	lab(35.87, 43.53, -44.72)
CIE-LCH	lch(35.87, 62.41, 314.23°)
OKLab	oklab(46.59% 0.0972 -0.1263)
OKLCH	oklch(46.59% 0.159 307.6)
XYZ	xyz(14.4871, 8.9382, 32.8538)
Luminance	0.0894 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72399D #649D39

analogous

#40399D #72399D #9D3996

triadic

#72399D #9D7239 #399D72

tetradic

#72399D #9D4039 #649D39 #39969D

square

#72399D #9D4039 #649D39 #39969D

split-complementary

#72399D #969D39 #399D40

monochromatic

#311843 #512970 #72399D #9153C0 #AE80D1

Accessibility & contrast

On white

7.53

#72399D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#72399D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72399D

7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72399D	#FFFFFF	#000000	##FFFFFF
##72399D	1.00	7.53	2.79	7.53
#FFFFFF	7.53	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052A0

Deuteranopia (green-blind)

#27559B

Tritanopia (blue-blind)

#6B4D66

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #72399d;
/* rgb */ color: rgb(114, 57, 157);
/* oklch */ color: oklch(46.6% 0.159 307.6);

Tailwind

colors: {
  custom: {
    50: '#9e73ba',
    500: '#72399d',
    950: '#000000',
  },
}

SCSS

$custom: #72399d;
$custom-light: #9e73ba;
$custom-dark: #000000;

JSON

{
  "hex": "#72399d",
  "rgb": {
    "r": 114,
    "g": 57,
    "b": 157
  },
  "hsl": {
    "h": 274.2,
    "s": 46.729,
    "l": 41.961
  },
  "oklch": {
    "l": 0.46592,
    "c": 0.15942,
    "h": 307.6
  },
  "luminance": 0.08938
}

Semantic roles & 50–950 ramp

primary

#72399D

secondary

#94BA78

accent

#D6518B

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #72399D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →