#72399D#72399D

#72399D is a mid, vivid violet. Relative luminance 0.089; OKLCH L 46.6% C 0.159 H 307.6°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX#72399D
RGBrgb(114, 57, 157)
HSLhsl(274, 47%, 42%)
HSVhsv(274, 64%, 62%)
CMYKcmyk(27.4%, 63.7%, 0%, 38.4%)
CIE-LABlab(35.87, 43.53, -44.72)
CIE-LCHlch(35.87, 62.41, 314.23°)
OKLaboklab(46.59% 0.0972 -0.1263)
OKLCHoklch(46.59% 0.159 307.6)
XYZxyz(14.4871, 8.9382, 32.8538)
Luminance0.0894 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#72399D #649D39
analogous
#40399D #72399D #9D3996
triadic
#72399D #9D7239 #399D72
tetradic
#72399D #9D4039 #649D39 #39969D
square
#72399D #9D4039 #649D39 #39969D
split-complementary
#72399D #969D39 #399D40
monochromatic
#311843 #512970 #72399D #9153C0 #AE80D1

Accessibility & contrast

On white

7.53
#72399D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.79
#72399D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72399D
7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##72399D#FFFFFF#000000##FFFFFF
##72399D1.007.532.797.53
#FFFFFF7.531.0021.001.00
#0000002.7921.001.0021.00
##FFFFFF7.531.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0052A0
Deuteranopia (green-blind)
#27559B
Tritanopia (blue-blind)
#6B4D66
Achromatopsia (no color)
#545454

Design tokens & code

CSS
--color: #72399d;
/* rgb */ color: rgb(114, 57, 157);
/* oklch */ color: oklch(46.6% 0.159 307.6);
Tailwind
colors: {
  custom: {
    50: '#9e73ba',
    500: '#72399d',
    950: '#000000',
  },
}
SCSS
$custom: #72399d;
$custom-light: #9e73ba;
$custom-dark: #000000;
JSON
{
  "hex": "#72399d",
  "rgb": {
    "r": 114,
    "g": 57,
    "b": 157
  },
  "hsl": {
    "h": 274.2,
    "s": 46.729,
    "l": 41.961
  },
  "oklch": {
    "l": 0.46592,
    "c": 0.15942,
    "h": 307.6
  },
  "luminance": 0.08938
}

Semantic roles & 50–950 ramp

primary
#72399D
secondary
#94BA78
accent
#D6518B
background
#FAF7FB
surface
#F3EDF6
border
#CDC8D0
text
#0F0812
muted
#7F7B81

Preview Lab

Preview with #72399D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#72399D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva