#723927#723927

#723927 is a dark, moderate red. Relative luminance 0.067; OKLCH L 41.4% C 0.086 H 38.2°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).

Color values

HEX	#723927
RGB	rgb(114, 57, 39)
HSL	hsl(14, 49%, 30%)
HSV	hsv(14, 66%, 45%)
CMYK	cmyk(0%, 50%, 65.8%, 55.3%)
CIE-LAB	lab(31.00, 23.35, 22.42)
CIE-LCH	lch(31.00, 32.37, 43.83°)
OKLab	oklab(41.4% 0.0672 0.0529)
OKLCH	oklch(41.4% 0.086 38.2)
XYZ	xyz(8.7695, 6.6511, 2.7410)
Luminance	0.0665 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723927 #276072

analogous

#72273A #723927 #725F27

triadic

#723927 #277239 #392772

tetradic

#723927 #3A7227 #276072 #5F2772

square

#723927 #3A7227 #276072 #5F2772

split-complementary

#723927 #27725F #273A72

monochromatic

#170B08 #442217 #723927 #A05037 #C36C50

Accessibility & contrast

On white

9.01

#723927 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#723927 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723927

9.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723927	#FFFFFF	#000000	##FFFFFF
##723927	1.00	9.01	2.33	9.01
#FFFFFF	9.01	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484125

Deuteranopia (green-blind)

#564E26

Tritanopia (blue-blind)

#7D2F35

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #723927;
/* rgb */ color: rgb(114, 57, 39);
/* oklch */ color: oklch(41.4% 0.086 38.2);

Tailwind

colors: {
  custom: {
    50: '#9f7061',
    500: '#723927',
    950: '#000000',
  },
}

SCSS

$custom: #723927;
$custom-light: #9f7061;
$custom-dark: #000000;

JSON

{
  "hex": "#723927",
  "rgb": {
    "r": 114,
    "g": 57,
    "b": 39
  },
  "hsl": {
    "h": 14.4,
    "s": 49.02,
    "l": 30
  },
  "oklch": {
    "l": 0.41396,
    "c": 0.08554,
    "h": 38.2
  },
  "luminance": 0.0665
}

Semantic roles & 50–950 ramp

primary

#723927

secondary

#5090A4

accent

#B8D94F

background

#FAF6F5

surface

#F4ECEA

border

#CEC7C6

text

#0F0705

muted

#7F7A79

Preview Lab

Preview with #723927

Body copy rendered with the generated semantic roles for this colour.

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