#72387F#72387F

#72387F is a dark, vivid purple. Relative luminance 0.079; OKLCH L 44.5% C 0.128 H 320.0°. Best body text is #FFFFFF at 8.12:1 contrast (WCAG AA passes).

Color values

HEX	#72387F
RGB	rgb(114, 56, 127)
HSL	hsl(289, 39%, 36%)
HSV	hsv(289, 56%, 50%)
CMYK	cmyk(10.2%, 55.9%, 0%, 50.2%)
CIE-LAB	lab(33.85, 37.22, -29.53)
CIE-LCH	lch(33.85, 47.51, 321.57°)
OKLab	oklab(44.54% 0.0978 -0.082)
OKLCH	oklch(44.54% 0.128 320)
XYZ	xyz(12.1839, 7.9386, 20.9651)
Luminance	0.0794 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72387F #457F38

analogous

#4E387F #72387F #7F3868

triadic

#72387F #7F7238 #387F72

tetradic

#72387F #7F4E38 #457F38 #38687F

square

#72387F #7F4E38 #457F38 #38687F

split-complementary

#72387F #687F38 #387F4E

monochromatic

#26132A #4C2555 #72387F #984BA9 #B271C0

Accessibility & contrast

On white

8.12

#72387F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.59

#72387F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72387F

8.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72387F	#FFFFFF	#000000	##FFFFFF
##72387F	1.00	8.12	2.59	8.12
#FFFFFF	8.12	1.00	21.00	1.00
#000000	2.59	21.00	1.00	21.00
##FFFFFF	8.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B4C81

Deuteranopia (green-blind)

#3E527D

Tritanopia (blue-blind)

#734256

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #72387f;
/* rgb */ color: rgb(114, 56, 127);
/* oklch */ color: oklch(44.5% 0.128 320.0);

Tailwind

colors: {
  custom: {
    50: '#9c71a4',
    500: '#72387f',
    950: '#000000',
  },
}

SCSS

$custom: #72387f;
$custom-light: #9c71a4;
$custom-dark: #000000;

JSON

{
  "hex": "#72387f",
  "rgb": {
    "r": 114,
    "g": 56,
    "b": 127
  },
  "hsl": {
    "h": 289.014,
    "s": 38.798,
    "l": 35.882
  },
  "oklch": {
    "l": 0.4454,
    "c": 0.12759,
    "h": 320
  },
  "luminance": 0.07938
}

Semantic roles & 50–950 ramp

primary

#72387F

secondary

#75A969

accent

#CF596F

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E080F

muted

#7E7B7F

Preview Lab

Preview with #72387F

Body copy rendered with the generated semantic roles for this colour.

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