#72379A#72379A

#72379A is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.1% C 0.159 H 308.9°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#72379A
RGB	rgb(114, 55, 154)
HSL	hsl(276, 47%, 41%)
HSV	hsv(276, 64%, 60%)
CMYK	cmyk(26%, 64.3%, 0%, 39.6%)
CIE-LAB	lab(35.29, 43.85, -43.83)
CIE-LCH	lch(35.29, 62.00, 315.01°)
OKLab	oklab(46.11% 0.0998 -0.1237)
OKLCH	oklch(46.11% 0.159 308.9)
XYZ	xyz(14.1372, 8.6431, 31.4891)
Luminance	0.0864 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72379A #5F9A37

analogous

#41379A #72379A #9A3790

triadic

#72379A #9A7237 #379A72

tetradic

#72379A #9A4137 #5F9A37 #37909A

square

#72379A #9A4137 #5F9A37 #37909A

split-complementary

#72379A #909A37 #379A41

monochromatic

#2F1740 #51276D #72379A #924EC0 #AE7BD0

Accessibility & contrast

On white

7.70

#72379A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#72379A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72379A

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72379A	#FFFFFF	#000000	##FFFFFF
##72379A	1.00	7.70	2.73	7.70
#FFFFFF	7.70	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00519D

Deuteranopia (green-blind)

#285498

Tritanopia (blue-blind)

#6C4B63

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #72379a;
/* rgb */ color: rgb(114, 55, 154);
/* oklch */ color: oklch(46.1% 0.159 308.9);

Tailwind

colors: {
  custom: {
    50: '#9e71b8',
    500: '#72379a',
    950: '#000000',
  },
}

SCSS

$custom: #72379a;
$custom-light: #9e71b8;
$custom-dark: #000000;

JSON

{
  "hex": "#72379a",
  "rgb": {
    "r": 114,
    "g": 55,
    "b": 154
  },
  "hsl": {
    "h": 275.758,
    "s": 47.368,
    "l": 40.98
  },
  "oklch": {
    "l": 0.46111,
    "c": 0.159,
    "h": 308.9
  },
  "luminance": 0.08643
}

Semantic roles & 50–950 ramp

primary

#72379A

secondary

#90B974

accent

#D75187

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #72379A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →