#723697#723697

#723697 is a mid, vivid violet. Relative luminance 0.085; OKLCH L 45.8% C 0.157 H 310.1°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).

Color values

HEX	#723697
RGB	rgb(114, 54, 151)
HSL	hsl(277, 47%, 40%)
HSV	hsv(277, 64%, 59%)
CMYK	cmyk(24.5%, 64.2%, 0%, 40.8%)
CIE-LAB	lab(34.90, 43.66, -42.63)
CIE-LCH	lch(34.90, 61.02, 315.68°)
OKLab	oklab(45.77% 0.1012 -0.1202)
OKLCH	oklch(45.77% 0.157 310.1)
XYZ	xyz(13.8434, 8.4504, 30.1740)
Luminance	0.0845 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723697 #5B9736

analogous

#413697 #723697 #97368C

triadic

#723697 #977236 #369772

tetradic

#723697 #974136 #5B9736 #368C97

square

#723697 #974136 #5B9736 #368C97

split-complementary

#723697 #8C9736 #369741

monochromatic

#2E163D #50266A #723697 #934BBF #AE78CF

Accessibility & contrast

On white

7.81

#723697 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#723697 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723697

7.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723697	#FFFFFF	#000000	##FFFFFF
##723697	1.00	7.81	2.69	7.81
#FFFFFF	7.81	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#034F9A

Deuteranopia (green-blind)

#2A5395

Tritanopia (blue-blind)

#6D4961

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #723697;
/* rgb */ color: rgb(114, 54, 151);
/* oklch */ color: oklch(45.8% 0.157 310.1);

Tailwind

colors: {
  custom: {
    50: '#9e71b6',
    500: '#723697',
    950: '#000000',
  },
}

SCSS

$custom: #723697;
$custom-light: #9e71b6;
$custom-dark: #000000;

JSON

{
  "hex": "#723697",
  "rgb": {
    "r": 114,
    "g": 54,
    "b": 151
  },
  "hsl": {
    "h": 277.113,
    "s": 47.317,
    "l": 40.196
  },
  "oklch": {
    "l": 0.4577,
    "c": 0.15714,
    "h": 310.1
  },
  "luminance": 0.0845
}

Semantic roles & 50–950 ramp

primary

#723697

secondary

#8CB871

accent

#D75184

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #723697

Body copy rendered with the generated semantic roles for this colour.

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