#723624#723624

#723624 is a dark, moderate red. Relative luminance 0.063; OKLCH L 40.8% C 0.090 H 37.5°. Best body text is #FFFFFF at 9.26:1 contrast (WCAG AA passes).

Color values

HEX	#723624
RGB	rgb(114, 54, 36)
HSL	hsl(14, 52%, 29%)
HSV	hsv(14, 68%, 45%)
CMYK	cmyk(0%, 52.6%, 68.4%, 55.3%)
CIE-LAB	lab(30.26, 24.86, 23.37)
CIE-LCH	lch(30.26, 34.12, 43.23°)
OKLab	oklab(40.82% 0.0713 0.0546)
OKLCH	oklch(40.82% 0.09 37.5)
XYZ	xyz(8.5778, 6.3441, 2.4415)
Luminance	0.0634 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723624 #246072

analogous

#722439 #723624 #725D24

triadic

#723624 #247236 #362472

tetradic

#723624 #397224 #246072 #5D2472

square

#723624 #397224 #246072 #5D2472

split-complementary

#723624 #24725D #243972

monochromatic

#170B07 #432015 #723624 #A14C33 #C6674A

Accessibility & contrast

On white

9.26

#723624 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#723624 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723624

9.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723624	#FFFFFF	#000000	##FFFFFF
##723624	1.00	9.26	2.27	9.26
#FFFFFF	9.26	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#463F22

Deuteranopia (green-blind)

#544C23

Tritanopia (blue-blind)

#7D2B32

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #723624;
/* rgb */ color: rgb(114, 54, 36);
/* oklch */ color: oklch(40.8% 0.090 37.5);

Tailwind

colors: {
  custom: {
    50: '#9f6e5f',
    500: '#723624',
    950: '#000000',
  },
}

SCSS

$custom: #723624;
$custom-light: #9f6e5f;
$custom-dark: #000000;

JSON

{
  "hex": "#723624",
  "rgb": {
    "r": 114,
    "g": 54,
    "b": 36
  },
  "hsl": {
    "h": 13.846,
    "s": 52,
    "l": 29.412
  },
  "oklch": {
    "l": 0.4082,
    "c": 0.08978,
    "h": 37.5
  },
  "luminance": 0.06343
}

Semantic roles & 50–950 ramp

primary

#723624

secondary

#4D91A5

accent

#BADB4C

background

#FAF6F5

surface

#F4ECE9

border

#CEC7C5

text

#0F0704

muted

#7F7A79

Preview Lab

Preview with #723624

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →