#723540#723540

#723540 is a dark, moderate red. Relative luminance 0.065; OKLCH L 41.3% C 0.087 H 10.3°. Best body text is #FFFFFF at 9.14:1 contrast (WCAG AA passes).

Color values

HEX	#723540
RGB	rgb(114, 53, 64)
HSL	hsl(349, 37%, 33%)
HSV	hsv(349, 54%, 45%)
CMYK	cmyk(0%, 53.5%, 43.9%, 55.3%)
CIE-LAB	lab(30.63, 28.08, 5.92)
CIE-LCH	lch(30.63, 28.70, 11.90°)
OKLab	oklab(41.29% 0.0852 0.0155)
OKLCH	oklch(41.29% 0.087 10.3)
XYZ	xyz(9.1385, 6.4947, 5.6218)
Luminance	0.0649 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723540 #357267

analogous

#72355F #723540 #724835

triadic

#723540 #407235 #354072

tetradic

#723540 #5F7235 #357267 #483572

square

#723540 #5F7235 #357267 #483572

split-complementary

#723540 #357248 #355F72

monochromatic

#1E0E11 #482229 #723540 #9C4857 #B96877

Accessibility & contrast

On white

9.14

#723540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#723540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723540

9.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723540	#FFFFFF	#000000	##FFFFFF
##723540	1.00	9.14	2.30	9.14
#FFFFFF	9.14	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#414140

Deuteranopia (green-blind)

#504D3F

Tritanopia (blue-blind)

#7B2E39

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #723540;
/* rgb */ color: rgb(114, 53, 64);
/* oklch */ color: oklch(41.3% 0.087 10.3);

Tailwind

colors: {
  custom: {
    50: '#9d6e74',
    500: '#723540',
    950: '#000000',
  },
}

SCSS

$custom: #723540;
$custom-light: #9d6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#723540",
  "rgb": {
    "r": 114,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 349.18,
    "s": 36.527,
    "l": 32.745
  },
  "oklch": {
    "l": 0.41287,
    "c": 0.08654,
    "h": 10.3
  },
  "luminance": 0.06494
}

Semantic roles & 50–950 ramp

primary

#723540

secondary

#61A296

accent

#CDB85B

background

#F9F6F7

surface

#F2ECED

border

#CCC7C8

text

#0F0708

muted

#7E7A7B

Preview Lab

Preview with #723540

Body copy rendered with the generated semantic roles for this colour.

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