#72349F#72349F

#72349F is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.1% C 0.169 H 307.7°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#72349F
RGB	rgb(114, 52, 159)
HSL	hsl(275, 51%, 41%)
HSV	hsv(275, 67%, 62%)
CMYK	cmyk(28.3%, 67.3%, 0%, 37.6%)
CIE-LAB	lab(35.08, 46.54, -47.20)
CIE-LCH	lch(35.08, 66.28, 314.60°)
OKLab	oklab(46.07% 0.1031 -0.1336)
OKLCH	oklch(46.07% 0.169 307.7)
XYZ	xyz(14.4241, 8.5368, 33.6821)
Luminance	0.0854 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72349F #619F34

analogous

#3C349F #72349F #9F3497

triadic

#72349F #9F7234 #349F72

tetradic

#72349F #9F3C34 #619F34 #34979F

square

#72349F #9F3C34 #619F34 #34979F

split-complementary

#72349F #979F34 #349F3C

monochromatic

#301643 #512571 #72349F #924CC4 #AE7AD3

Accessibility & contrast

On white

7.76

#72349F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#72349F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72349F

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72349F	#FFFFFF	#000000	##FFFFFF
##72349F	1.00	7.76	2.71	7.76
#FFFFFF	7.76	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A2

Deuteranopia (green-blind)

#1D539D

Tritanopia (blue-blind)

#6B4B65

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #72349f;
/* rgb */ color: rgb(114, 52, 159);
/* oklch */ color: oklch(46.1% 0.169 307.7);

Tailwind

colors: {
  custom: {
    50: '#9e70bc',
    500: '#72349f',
    950: '#000000',
  },
}

SCSS

$custom: #72349f;
$custom-light: #9e70bc;
$custom-dark: #000000;

JSON

{
  "hex": "#72349f",
  "rgb": {
    "r": 114,
    "g": 52,
    "b": 159
  },
  "hsl": {
    "h": 274.766,
    "s": 50.711,
    "l": 41.373
  },
  "oklch": {
    "l": 0.46066,
    "c": 0.16876,
    "h": 307.7
  },
  "luminance": 0.08537
}

Semantic roles & 50–950 ramp

primary

#72349F

secondary

#92BC73

accent

#DA4E89

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #72349F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →