#72349D#72349D

#72349D is a mid, vivid violet. Relative luminance 0.085; OKLCH L 45.9% C 0.167 H 308.3°. Best body text is #FFFFFF at 7.80:1 contrast (WCAG AA passes).

Color values

HEX	#72349D
RGB	rgb(114, 52, 157)
HSL	hsl(275, 50%, 41%)
HSV	hsv(275, 67%, 62%)
CMYK	cmyk(27.4%, 66.9%, 0%, 38.4%)
CIE-LAB	lab(34.94, 46.07, -46.21)
CIE-LCH	lch(34.94, 65.25, 314.91°)
OKLab	oklab(45.92% 0.1033 -0.1307)
OKLCH	oklch(45.92% 0.167 308.3)
XYZ	xyz(14.2520, 8.4679, 32.7754)
Luminance	0.0847 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72349D #5F9D34

analogous

#3E349D #72349D #9D3493

triadic

#72349D #9D7234 #349D72

tetradic

#72349D #9D3E34 #5F9D34 #34939D

square

#72349D #9D3E34 #5F9D34 #34939D

split-complementary

#72349D #939D34 #349D3E

monochromatic

#2F1641 #51256F #72349D #924BC3 #AE79D3

Accessibility & contrast

On white

7.80

#72349D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#72349D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72349D

7.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72349D	#FFFFFF	#000000	##FFFFFF
##72349D	1.00	7.80	2.69	7.80
#FFFFFF	7.80	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A0

Deuteranopia (green-blind)

#20539B

Tritanopia (blue-blind)

#6B4A64

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #72349d;
/* rgb */ color: rgb(114, 52, 157);
/* oklch */ color: oklch(45.9% 0.167 308.3);

Tailwind

colors: {
  custom: {
    50: '#9e70bb',
    500: '#72349d',
    950: '#000000',
  },
}

SCSS

$custom: #72349d;
$custom-light: #9e70bb;
$custom-dark: #000000;

JSON

{
  "hex": "#72349d",
  "rgb": {
    "r": 114,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 275.429,
    "s": 50.239,
    "l": 40.98
  },
  "oklch": {
    "l": 0.45923,
    "c": 0.16658,
    "h": 308.3
  },
  "luminance": 0.08468
}

Semantic roles & 50–950 ramp

primary

#72349D

secondary

#90BB72

accent

#DA4E87

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #72349D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →