#723441#723441

#723441 is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.2% C 0.088 H 8.6°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX#723441
RGBrgb(114, 52, 65)
HSLhsl(347, 37%, 33%)
HSVhsv(347, 54%, 45%)
CMYKcmyk(0%, 54.4%, 43%, 55.3%)
CIE-LABlab(30.44, 28.76, 5.00)
CIE-LCHlch(30.44, 29.19, 9.86°)
OKLaboklab(41.15% 0.0873 0.0132)
OKLCHoklch(41.15% 0.088 8.6)
XYZxyz(9.1221, 6.4160, 5.7580)
Luminance0.0641 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723441 #347265
analogous
#723460 #723441 #724634
triadic
#723441 #417234 #344172
tetradic
#723441 #607234 #347265 #463472
square
#723441 #607234 #347265 #463472
split-complementary
#723441 #347246 #346072
monochromatic
#1E0E11 #482129 #723441 #9C4759 #BA6778

Accessibility & contrast

On white

9.20
#723441 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.28
#723441 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723441
9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723441#FFFFFF#000000##FFFFFF
##7234411.009.202.289.20
#FFFFFF9.201.0021.001.00
#0000002.2821.001.0021.00
##FFFFFF9.201.0021.001.00

Color blindness preview

Protanopia (red-blind)
#404041
Deuteranopia (green-blind)
#504C40
Tritanopia (blue-blind)
#7B2D39
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #723441;
/* rgb */ color: rgb(114, 52, 65);
/* oklch */ color: oklch(41.2% 0.088 8.6);
Tailwind
colors: {
  custom: {
    50: '#9d6e75',
    500: '#723441',
    950: '#000000',
  },
}
SCSS
$custom: #723441;
$custom-light: #9d6e75;
$custom-dark: #000000;
JSON
{
  "hex": "#723441",
  "rgb": {
    "r": 114,
    "g": 52,
    "b": 65
  },
  "hsl": {
    "h": 347.419,
    "s": 37.349,
    "l": 32.549
  },
  "oklch": {
    "l": 0.41153,
    "c": 0.0883,
    "h": 8.6
  },
  "luminance": 0.06415
}

Semantic roles & 50–950 ramp

primary
#723441
secondary
#60A294
accent
#CDB55A
background
#F9F6F7
surface
#F2ECED
border
#CCC7C8
text
#0F0708
muted
#7E7A7B

Preview Lab

Preview with #723441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723441 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva