#723441#723441

#723441 is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.2% C 0.088 H 8.6°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX	#723441
RGB	rgb(114, 52, 65)
HSL	hsl(347, 37%, 33%)
HSV	hsv(347, 54%, 45%)
CMYK	cmyk(0%, 54.4%, 43%, 55.3%)
CIE-LAB	lab(30.44, 28.76, 5.00)
CIE-LCH	lch(30.44, 29.19, 9.86°)
OKLab	oklab(41.15% 0.0873 0.0132)
OKLCH	oklch(41.15% 0.088 8.6)
XYZ	xyz(9.1221, 6.4160, 5.7580)
Luminance	0.0641 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723441 #347265

analogous

#723460 #723441 #724634

triadic

#723441 #417234 #344172

tetradic

#723441 #607234 #347265 #463472

square

#723441 #607234 #347265 #463472

split-complementary

#723441 #347246 #346072

monochromatic

#1E0E11 #482129 #723441 #9C4759 #BA6778

Accessibility & contrast

On white

9.20

#723441 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#723441 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723441

9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723441	#FFFFFF	#000000	##FFFFFF
##723441	1.00	9.20	2.28	9.20
#FFFFFF	9.20	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#404041

Deuteranopia (green-blind)

#504C40

Tritanopia (blue-blind)

#7B2D39

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #723441;
/* rgb */ color: rgb(114, 52, 65);
/* oklch */ color: oklch(41.2% 0.088 8.6);

Tailwind

colors: {
  custom: {
    50: '#9d6e75',
    500: '#723441',
    950: '#000000',
  },
}

SCSS

$custom: #723441;
$custom-light: #9d6e75;
$custom-dark: #000000;

JSON

{
  "hex": "#723441",
  "rgb": {
    "r": 114,
    "g": 52,
    "b": 65
  },
  "hsl": {
    "h": 347.419,
    "s": 37.349,
    "l": 32.549
  },
  "oklch": {
    "l": 0.41153,
    "c": 0.0883,
    "h": 8.6
  },
  "luminance": 0.06415
}

Semantic roles & 50–950 ramp

primary

#723441

secondary

#60A294

accent

#CDB55A

background

#F9F6F7

surface

#F2ECED

border

#CCC7C8

text

#0F0708

muted

#7E7A7B

Preview Lab

Preview with #723441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →