#72339B#72339B

#72339B is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.7% C 0.166 H 309.1°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#72339B
RGB	rgb(114, 51, 155)
HSL	hsl(276, 50%, 40%)
HSV	hsv(276, 67%, 61%)
CMYK	cmyk(26.5%, 67.1%, 0%, 39.2%)
CIE-LAB	lab(34.62, 46.09, -45.51)
CIE-LCH	lch(34.62, 64.77, 315.37°)
OKLab	oklab(45.65% 0.1046 -0.1286)
OKLCH	oklch(45.65% 0.166 309.1)
XYZ	xyz(14.0385, 8.3119, 31.8688)
Luminance	0.0831 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72339B #5C9B33

analogous

#3E339B #72339B #9B3390

triadic

#72339B #9B7233 #339B72

tetradic

#72339B #9B3E33 #5C9B33 #33909B

square

#72339B #9B3E33 #5C9B33 #33909B

split-complementary

#72339B #909B33 #339B3E

monochromatic

#2E153F #50246D #72339B #9348C3 #AE76D2

Accessibility & contrast

On white

7.89

#72339B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#72339B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72339B

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72339B	#FFFFFF	#000000	##FFFFFF
##72339B	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004F9E

Deuteranopia (green-blind)

#215299

Tritanopia (blue-blind)

#6C4962

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #72339b;
/* rgb */ color: rgb(114, 51, 155);
/* oklch */ color: oklch(45.7% 0.166 309.1);

Tailwind

colors: {
  custom: {
    50: '#9e6fb9',
    500: '#72339b',
    950: '#000000',
  },
}

SCSS

$custom: #72339b;
$custom-light: #9e6fb9;
$custom-dark: #000000;

JSON

{
  "hex": "#72339b",
  "rgb": {
    "r": 114,
    "g": 51,
    "b": 155
  },
  "hsl": {
    "h": 276.346,
    "s": 50.485,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45653,
    "c": 0.1658,
    "h": 309.1
  },
  "luminance": 0.08312
}

Semantic roles & 50–950 ramp

primary

#72339B

secondary

#8DBA6F

accent

#DA4E85

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #72339B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →