#723399#723399

#723399 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.5% C 0.164 H 309.8°. Best body text is #FFFFFF at 7.93:1 contrast (WCAG AA passes).

Color values

HEX	#723399
RGB	rgb(114, 51, 153)
HSL	hsl(277, 50%, 40%)
HSV	hsv(277, 67%, 60%)
CMYK	cmyk(25.5%, 66.7%, 0%, 40%)
CIE-LAB	lab(34.49, 45.63, -44.51)
CIE-LCH	lch(34.49, 63.74, 315.71°)
OKLab	oklab(45.51% 0.1048 -0.1257)
OKLCH	oklch(45.51% 0.164 309.8)
XYZ	xyz(13.8719, 8.2452, 30.9915)
Luminance	0.0824 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723399 #5A9933

analogous

#3F3399 #723399 #99338D

triadic

#723399 #997233 #339972

tetradic

#723399 #993F33 #5A9933 #338D99

square

#723399 #993F33 #5A9933 #338D99

split-complementary

#723399 #8D9933 #33993F

monochromatic

#2E143D #50246B #723399 #9347C2 #AE75D1

Accessibility & contrast

On white

7.93

#723399 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#723399 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723399

7.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723399	#FFFFFF	#000000	##FFFFFF
##723399	1.00	7.93	2.65	7.93
#FFFFFF	7.93	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9C

Deuteranopia (green-blind)

#245297

Tritanopia (blue-blind)

#6D4861

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #723399;
/* rgb */ color: rgb(114, 51, 153);
/* oklch */ color: oklch(45.5% 0.164 309.8);

Tailwind

colors: {
  custom: {
    50: '#9e6fb8',
    500: '#723399',
    950: '#000000',
  },
}

SCSS

$custom: #723399;
$custom-light: #9e6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#723399",
  "rgb": {
    "r": 114,
    "g": 51,
    "b": 153
  },
  "hsl": {
    "h": 277.059,
    "s": 50,
    "l": 40
  },
  "oklch": {
    "l": 0.45513,
    "c": 0.16364,
    "h": 309.8
  },
  "luminance": 0.08245
}

Semantic roles & 50–950 ramp

primary

#723399

secondary

#8BB96E

accent

#DA4E84

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #723399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →