#723398#723398

#723398 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.4% C 0.163 H 310.2°. Best body text is #FFFFFF at 7.95:1 contrast (WCAG AA passes).

Color values

HEX	#723398
RGB	rgb(114, 51, 152)
HSL	hsl(277, 50%, 40%)
HSV	hsv(277, 66%, 60%)
CMYK	cmyk(25%, 66.4%, 0%, 40.4%)
CIE-LAB	lab(34.42, 45.40, -44.01)
CIE-LCH	lch(34.42, 63.23, 315.89°)
OKLab	oklab(45.44% 0.1048 -0.1242)
OKLCH	oklch(45.44% 0.163 310.2)
XYZ	xyz(13.7897, 8.2123, 30.5584)
Luminance	0.0821 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723398 #599833

analogous

#403398 #723398 #98338C

triadic

#723398 #987233 #339872

tetradic

#723398 #984033 #599833 #338C98

square

#723398 #984033 #599833 #338C98

split-complementary

#723398 #8C9833 #339840

monochromatic

#2D143C #50246A #723398 #9347C1 #AE75D1

Accessibility & contrast

On white

7.95

#723398 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#723398 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723398

7.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723398	#FFFFFF	#000000	##FFFFFF
##723398	1.00	7.95	2.64	7.95
#FFFFFF	7.95	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9B

Deuteranopia (green-blind)

#255296

Tritanopia (blue-blind)

#6D4861

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #723398;
/* rgb */ color: rgb(114, 51, 152);
/* oklch */ color: oklch(45.4% 0.163 310.2);

Tailwind

colors: {
  custom: {
    50: '#9e6fb7',
    500: '#723398',
    950: '#000000',
  },
}

SCSS

$custom: #723398;
$custom-light: #9e6fb7;
$custom-dark: #000000;

JSON

{
  "hex": "#723398",
  "rgb": {
    "r": 114,
    "g": 51,
    "b": 152
  },
  "hsl": {
    "h": 277.426,
    "s": 49.754,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45443,
    "c": 0.16256,
    "h": 310.2
  },
  "luminance": 0.08212
}

Semantic roles & 50–950 ramp

primary

#723398

secondary

#8AB96E

accent

#D94F83

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #723398

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →