#723397#723397

#723397 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.4% C 0.161 H 310.5°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).

Color values

HEX	#723397
RGB	rgb(114, 51, 151)
HSL	hsl(278, 50%, 40%)
HSV	hsv(278, 66%, 59%)
CMYK	cmyk(24.5%, 66.2%, 0%, 40.8%)
CIE-LAB	lab(34.35, 45.17, -43.51)
CIE-LCH	lch(34.35, 62.71, 316.07°)
OKLab	oklab(45.37% 0.1049 -0.1228)
OKLCH	oklch(45.37% 0.161 310.5)
XYZ	xyz(13.7081, 8.1797, 30.1289)
Luminance	0.0818 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723397 #589733

analogous

#403397 #723397 #97338A

triadic

#723397 #977233 #339772

tetradic

#723397 #974033 #589733 #338A97

square

#723397 #974033 #589733 #338A97

split-complementary

#723397 #8A9733 #339740

monochromatic

#2D143C #4F2469 #723397 #9347C1 #AE74D0

Accessibility & contrast

On white

7.97

#723397 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#723397 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723397

7.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723397	#FFFFFF	#000000	##FFFFFF
##723397	1.00	7.97	2.64	7.97
#FFFFFF	7.97	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9A

Deuteranopia (green-blind)

#265295

Tritanopia (blue-blind)

#6D4760

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #723397;
/* rgb */ color: rgb(114, 51, 151);
/* oklch */ color: oklch(45.4% 0.161 310.5);

Tailwind

colors: {
  custom: {
    50: '#9e6fb6',
    500: '#723397',
    950: '#000000',
  },
}

SCSS

$custom: #723397;
$custom-light: #9e6fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#723397",
  "rgb": {
    "r": 114,
    "g": 51,
    "b": 151
  },
  "hsl": {
    "h": 277.8,
    "s": 49.505,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45373,
    "c": 0.16149,
    "h": 310.5
  },
  "luminance": 0.08179
}

Semantic roles & 50–950 ramp

primary

#723397

secondary

#89B86D

accent

#D94F82

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #723397

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →