#723391#723391

#723391 is a dark, vivid purple. Relative luminance 0.080; OKLCH L 45.0% C 0.155 H 312.7°. Best body text is #FFFFFF at 8.08:1 contrast (WCAG AA passes).

Color values

HEX	#723391
RGB	rgb(114, 51, 145)
HSL	hsl(280, 48%, 38%)
HSV	hsv(280, 65%, 57%)
CMYK	cmyk(21.4%, 64.8%, 0%, 43.1%)
CIE-LAB	lab(33.96, 43.79, -40.48)
CIE-LCH	lch(33.96, 59.63, 317.26°)
OKLab	oklab(44.96% 0.1052 -0.1139)
OKLCH	oklch(44.96% 0.155 312.7)
XYZ	xyz(13.2332, 7.9898, 27.6277)
Luminance	0.0799 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723391 #529133

analogous

#433391 #723391 #913381

triadic

#723391 #917233 #339172

tetradic

#723391 #914333 #529133 #338191

square

#723391 #914333 #529133 #338191

split-complementary

#723391 #819133 #339143

monochromatic

#2B1336 #4E2364 #723391 #9544BD #AF71CD

Accessibility & contrast

On white

8.08

#723391 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#723391 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723391

8.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723391	#FFFFFF	#000000	##FFFFFF
##723391	1.00	8.08	2.60	8.08
#FFFFFF	8.08	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#084D94

Deuteranopia (green-blind)

#2D518F

Tritanopia (blue-blind)

#6F455D

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #723391;
/* rgb */ color: rgb(114, 51, 145);
/* oklch */ color: oklch(45.0% 0.155 312.7);

Tailwind

colors: {
  custom: {
    50: '#9d6fb2',
    500: '#723391',
    950: '#000000',
  },
}

SCSS

$custom: #723391;
$custom-light: #9d6fb2;
$custom-dark: #000000;

JSON

{
  "hex": "#723391",
  "rgb": {
    "r": 114,
    "g": 51,
    "b": 145
  },
  "hsl": {
    "h": 280.213,
    "s": 47.959,
    "l": 38.431
  },
  "oklch": {
    "l": 0.44964,
    "c": 0.15502,
    "h": 312.7
  },
  "luminance": 0.07989
}

Semantic roles & 50–950 ramp

primary

#723391

secondary

#83B56B

accent

#D8507D

background

#F9F6FB

surface

#F2ECF6

border

#CCC7D0

text

#0F0711

muted

#7E7A80

Preview Lab

Preview with #723391

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →