#72329A#72329A

#72329A is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.5% C 0.166 H 309.6°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#72329A
RGB	rgb(114, 50, 154)
HSL	hsl(277, 51%, 40%)
HSV	hsv(277, 68%, 60%)
CMYK	cmyk(26%, 67.5%, 0%, 39.6%)
CIE-LAB	lab(34.38, 46.35, -45.29)
CIE-LCH	lch(34.38, 64.80, 315.66°)
OKLab	oklab(45.46% 0.1059 -0.128)
OKLCH	oklch(45.46% 0.166 309.6)
XYZ	xyz(13.9116, 8.1920, 31.4139)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72329A #5A9A32

analogous

#3E329A #72329A #9A328E

triadic

#72329A #9A7232 #329A72

tetradic

#72329A #9A3E32 #5A9A32 #328E9A

square

#72329A #9A3E32 #5A9A32 #328E9A

split-complementary

#72329A #8E9A32 #329A3E

monochromatic

#2E143E #50236C #72329A #9346C3 #AE74D2

Accessibility & contrast

On white

7.96

#72329A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#72329A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72329A

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72329A	#FFFFFF	#000000	##FFFFFF
##72329A	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9D

Deuteranopia (green-blind)

#215298

Tritanopia (blue-blind)

#6C4862

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #72329a;
/* rgb */ color: rgb(114, 50, 154);
/* oklch */ color: oklch(45.5% 0.166 309.6);

Tailwind

colors: {
  custom: {
    50: '#9e6fb8',
    500: '#72329a',
    950: '#000000',
  },
}

SCSS

$custom: #72329a;
$custom-light: #9e6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#72329a",
  "rgb": {
    "r": 114,
    "g": 50,
    "b": 154
  },
  "hsl": {
    "h": 276.923,
    "s": 50.98,
    "l": 40
  },
  "oklch": {
    "l": 0.45456,
    "c": 0.16612,
    "h": 309.6
  },
  "luminance": 0.08192
}

Semantic roles & 50–950 ramp

primary

#72329A

secondary

#8BBA6E

accent

#DA4D84

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #72329A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →