#723299#723299

#723299 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.4% C 0.165 H 309.9°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#723299
RGB	rgb(114, 50, 153)
HSL	hsl(277, 51%, 40%)
HSV	hsv(277, 67%, 60%)
CMYK	cmyk(25.5%, 67.3%, 0%, 40%)
CIE-LAB	lab(34.31, 46.12, -44.80)
CIE-LCH	lch(34.31, 64.29, 315.83°)
OKLab	oklab(45.39% 0.106 -0.1265)
OKLCH	oklch(45.39% 0.165 309.9)
XYZ	xyz(13.8287, 8.1588, 30.9771)
Luminance	0.0816 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723299 #599932

analogous

#3F3299 #723299 #99328C

triadic

#723299 #997232 #329972

tetradic

#723299 #993F32 #599932 #328C99

square

#723299 #993F32 #599932 #328C99

split-complementary

#723299 #8C9932 #32993F

monochromatic

#2D143D #50236B #723299 #9346C2 #AE74D2

Accessibility & contrast

On white

7.98

#723299 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#723299 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723299

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723299	#FFFFFF	#000000	##FFFFFF
##723299	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9C

Deuteranopia (green-blind)

#235297

Tritanopia (blue-blind)

#6D4761

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #723299;
/* rgb */ color: rgb(114, 50, 153);
/* oklch */ color: oklch(45.4% 0.165 309.9);

Tailwind

colors: {
  custom: {
    50: '#9e6fb8',
    500: '#723299',
    950: '#000000',
  },
}

SCSS

$custom: #723299;
$custom-light: #9e6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#723299",
  "rgb": {
    "r": 114,
    "g": 50,
    "b": 153
  },
  "hsl": {
    "h": 277.282,
    "s": 50.739,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45385,
    "c": 0.16505,
    "h": 309.9
  },
  "luminance": 0.08159
}

Semantic roles & 50–950 ramp

primary

#723299

secondary

#8ABA6D

accent

#DA4E83

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #723299

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →