#723239#723239

#723239 is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.6% C 0.091 H 15.2°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#723239
RGB	rgb(114, 50, 57)
HSL	hsl(353, 39%, 32%)
HSV	hsv(353, 56%, 45%)
CMYK	cmyk(0%, 56.1%, 50%, 55.3%)
CIE-LAB	lab(29.80, 28.95, 9.34)
CIE-LCH	lch(29.80, 30.42, 17.89°)
OKLab	oklab(40.6% 0.0873 0.0238)
OKLCH	oklch(40.6% 0.091 15.2)
XYZ	xyz(8.8192, 6.1550, 4.5937)
Luminance	0.0615 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723239 #32726B

analogous

#723259 #723239 #724B32

triadic

#723239 #397232 #323972

tetradic

#723239 #597232 #32726B #4B3272

square

#723239 #597232 #32726B #4B3272

split-complementary

#723239 #32724B #325972

monochromatic

#1D0D0E #471F24 #723239 #9D454E #BB646D

Accessibility & contrast

On white

9.41

#723239 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#723239 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723239

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723239	#FFFFFF	#000000	##FFFFFF
##723239	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#403E39

Deuteranopia (green-blind)

#504B38

Tritanopia (blue-blind)

#7C2935

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #723239;
/* rgb */ color: rgb(114, 50, 57);
/* oklch */ color: oklch(40.6% 0.091 15.2);

Tailwind

colors: {
  custom: {
    50: '#9e6c6f',
    500: '#723239',
    950: '#000000',
  },
}

SCSS

$custom: #723239;
$custom-light: #9e6c6f;
$custom-dark: #000000;

JSON

{
  "hex": "#723239",
  "rgb": {
    "r": 114,
    "g": 50,
    "b": 57
  },
  "hsl": {
    "h": 353.438,
    "s": 39.024,
    "l": 32.157
  },
  "oklch": {
    "l": 0.40602,
    "c": 0.09051,
    "h": 15.2
  },
  "luminance": 0.06154
}

Semantic roles & 50–950 ramp

primary

#723239

secondary

#5DA39B

accent

#CFC259

background

#FAF6F6

surface

#F3EBEC

border

#CDC6C7

text

#0F0707

muted

#7F7A7A

Preview Lab

Preview with #723239

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →