#72309F#72309F

#72309F is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.6% C 0.174 H 308.2°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#72309F
RGB	rgb(114, 48, 159)
HSL	hsl(276, 54%, 41%)
HSV	hsv(276, 70%, 62%)
CMYK	cmyk(28.3%, 69.8%, 0%, 37.6%)
CIE-LAB	lab(34.39, 48.46, -48.31)
CIE-LCH	lch(34.39, 68.43, 315.09°)
OKLab	oklab(45.57% 0.1076 -0.1369)
OKLCH	oklch(45.57% 0.174 308.2)
XYZ	xyz(14.2531, 8.1947, 33.6251)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72309F #5D9F30

analogous

#3B309F #72309F #9F3094

triadic

#72309F #9F7230 #309F72

tetradic

#72309F #9F3B30 #5D9F30 #30949F

square

#72309F #9F3B30 #5D9F30 #30949F

split-complementary

#72309F #949F30 #309F3B

monochromatic

#2F1441 #502270 #72309F #9245C7 #AE74D5

Accessibility & contrast

On white

7.96

#72309F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#72309F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72309F

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72309F	#FFFFFF	#000000	##FFFFFF
##72309F	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EA2

Deuteranopia (green-blind)

#16529D

Tritanopia (blue-blind)

#6B4864

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #72309f;
/* rgb */ color: rgb(114, 48, 159);
/* oklch */ color: oklch(45.6% 0.174 308.2);

Tailwind

colors: {
  custom: {
    50: '#9f6ebc',
    500: '#72309f',
    950: '#000000',
  },
}

SCSS

$custom: #72309f;
$custom-light: #9f6ebc;
$custom-dark: #000000;

JSON

{
  "hex": "#72309f",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 159
  },
  "hsl": {
    "h": 275.676,
    "s": 53.623,
    "l": 40.588
  },
  "oklch": {
    "l": 0.45571,
    "c": 0.17412,
    "h": 308.2
  },
  "luminance": 0.08195
}

Semantic roles & 50–950 ramp

primary

#72309F

secondary

#8EBD6E

accent

#DD4B86

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #72309F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →