#72309E#72309E

#72309E is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.5% C 0.173 H 308.5°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#72309E
RGB	rgb(114, 48, 158)
HSL	hsl(276, 53%, 40%)
HSV	hsv(276, 70%, 62%)
CMYK	cmyk(27.8%, 69.6%, 0%, 38%)
CIE-LAB	lab(34.31, 48.23, -47.82)
CIE-LCH	lch(34.31, 67.92, 315.24°)
OKLab	oklab(45.5% 0.1078 -0.1354)
OKLCH	oklch(45.5% 0.173 308.5)
XYZ	xyz(14.1667, 8.1602, 33.1699)
Luminance	0.0816 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72309E #5C9E30

analogous

#3B309E #72309E #9E3093

triadic

#72309E #9E7230 #309E72

tetradic

#72309E #9E3B30 #5C9E30 #30939E

square

#72309E #9E3B30 #5C9E30 #30939E

split-complementary

#72309E #939E30 #309E3B

monochromatic

#2E1340 #50226F #72309E #9345C6 #AE74D5

Accessibility & contrast

On white

7.98

#72309E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#72309E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72309E

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72309E	#FFFFFF	#000000	##FFFFFF
##72309E	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EA1

Deuteranopia (green-blind)

#18519C

Tritanopia (blue-blind)

#6B4863

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #72309e;
/* rgb */ color: rgb(114, 48, 158);
/* oklch */ color: oklch(45.5% 0.173 308.5);

Tailwind

colors: {
  custom: {
    50: '#9e6ebb',
    500: '#72309e',
    950: '#000000',
  },
}

SCSS

$custom: #72309e;
$custom-light: #9e6ebb;
$custom-dark: #000000;

JSON

{
  "hex": "#72309e",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 158
  },
  "hsl": {
    "h": 276,
    "s": 53.398,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45498,
    "c": 0.17306,
    "h": 308.5
  },
  "luminance": 0.0816
}

Semantic roles & 50–950 ramp

primary

#72309E

secondary

#8DBD6D

accent

#DD4B85

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #72309E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →