#72309C#72309C
#72309C is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.4% C 0.171 H 309.2°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).
Color values
| HEX | #72309C |
|---|---|
| RGB | rgb(114, 48, 156) |
| HSL | hsl(277, 53%, 40%) |
| HSV | hsv(277, 69%, 61%) |
| CMYK | cmyk(26.9%, 69.2%, 0%, 38.8%) |
| CIE-LAB | lab(34.17, 47.77, -46.84) |
| CIE-LCH | lch(34.17, 66.90, 315.56°) |
| OKLab | oklab(45.35% 0.108 -0.1325) |
| OKLCH | oklch(45.35% 0.171 309.2) |
| XYZ | xyz(13.9959, 8.0919, 32.2706) |
| Luminance | 0.0809 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 2.39
Purple (survey)
#7E1E9C
ΔE00 3.34
Darkmagenta
#8B008B
ΔE00 7.56
Purple
#800080
ΔE00 8.03
Royal Purple
#7851A9
ΔE00 8.42
Purply
#983FB2
ΔE00 8.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72309C #5A9C30
analogous
#3C309C #72309C #9C3090
triadic
#72309C #9C7230 #309C72
tetradic
#72309C #9C3C30 #5A9C30 #30909C
square
#72309C #9C3C30 #5A9C30 #30909C
split-complementary
#72309C #909C30 #309C3C
monochromatic
#2E133E #50226D #72309C #9344C5 #AE73D4
Accessibility & contrast
On white
8.02
#72309C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#72309C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72309C
8.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72309C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72309C | 1.00 | 8.02 | 2.62 | 8.02 |
| #FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004E9F
Deuteranopia (green-blind)
#1C519A
Tritanopia (blue-blind)
#6C4762
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #72309c; /* rgb */ color: rgb(114, 48, 156); /* oklch */ color: oklch(45.4% 0.171 309.2);
Tailwind
colors: {
custom: {
50: '#9e6eba',
500: '#72309c',
950: '#000000',
},
}SCSS
$custom: #72309c; $custom-light: #9e6eba; $custom-dark: #000000;
JSON
{
"hex": "#72309c",
"rgb": {
"r": 114,
"g": 48,
"b": 156
},
"hsl": {
"h": 276.667,
"s": 52.941,
"l": 40
},
"oklch": {
"l": 0.45352,
"c": 0.17096,
"h": 309.2
},
"luminance": 0.08092
}Semantic roles & 50–950 ramp
primary
#72309C
secondary
#8BBC6C
accent
#DC4B84
background
#FAF6FB
surface
#F3ECF6
border
#CDC7D0
text
#0F0712
muted
#7F7A81