#72309B#72309B

#72309B is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.3% C 0.170 H 309.5°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).

Color values

HEX	#72309B
RGB	rgb(114, 48, 155)
HSL	hsl(277, 53%, 40%)
HSV	hsv(277, 69%, 61%)
CMYK	cmyk(26.5%, 69%, 0%, 39.2%)
CIE-LAB	lab(34.10, 47.54, -46.35)
CIE-LCH	lch(34.10, 66.39, 315.73°)
OKLab	oklab(45.28% 0.1081 -0.1311)
OKLCH	oklch(45.28% 0.17 309.5)
XYZ	xyz(13.9116, 8.0581, 31.8265)
Luminance	0.0806 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72309B #599B30

analogous

#3C309B #72309B #9B308F

triadic

#72309B #9B7230 #309B72

tetradic

#72309B #9B3C30 #599B30 #308F9B

square

#72309B #9B3C30 #599B30 #308F9B

split-complementary

#72309B #8F9B30 #309B3C

monochromatic

#2D133E #50226C #72309B #9343C5 #AE72D3

Accessibility & contrast

On white

8.04

#72309B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#72309B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72309B

8.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72309B	#FFFFFF	#000000	##FFFFFF
##72309B	1.00	8.04	2.61	8.04
#FFFFFF	8.04	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004D9E

Deuteranopia (green-blind)

#1D5199

Tritanopia (blue-blind)

#6C4762

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #72309b;
/* rgb */ color: rgb(114, 48, 155);
/* oklch */ color: oklch(45.3% 0.170 309.5);

Tailwind

colors: {
  custom: {
    50: '#9e6eb9',
    500: '#72309b',
    950: '#000000',
  },
}

SCSS

$custom: #72309b;
$custom-light: #9e6eb9;
$custom-dark: #000000;

JSON

{
  "hex": "#72309b",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 155
  },
  "hsl": {
    "h": 277.009,
    "s": 52.709,
    "l": 39.804
  },
  "oklch": {
    "l": 0.4528,
    "c": 0.16989,
    "h": 309.5
  },
  "luminance": 0.08058
}

Semantic roles & 50–950 ramp

primary

#72309B

secondary

#8ABB6C

accent

#DC4C83

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #72309B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →