#72309A#72309A

#72309A is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.2% C 0.169 H 309.9°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).

Color values

HEX	#72309A
RGB	rgb(114, 48, 154)
HSL	hsl(277, 52%, 40%)
HSV	hsv(277, 69%, 60%)
CMYK	cmyk(26%, 68.8%, 0%, 39.6%)
CIE-LAB	lab(34.03, 47.31, -45.85)
CIE-LCH	lch(34.03, 65.88, 315.90°)
OKLab	oklab(45.21% 0.1082 -0.1296)
OKLCH	oklch(45.21% 0.169 309.9)
XYZ	xyz(13.8280, 8.0247, 31.3861)
Luminance	0.0802 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72309A #589A30

analogous

#3D309A #72309A #9A308D

triadic

#72309A #9A7230 #309A72

tetradic

#72309A #9A3D30 #589A30 #308D9A

square

#72309A #9A3D30 #589A30 #308D9A

split-complementary

#72309A #8D9A30 #309A3D

monochromatic

#2D133D #4F216B #72309A #9343C4 #AE72D3

Accessibility & contrast

On white

8.06

#72309A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#72309A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72309A

8.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72309A	#FFFFFF	#000000	##FFFFFF
##72309A	1.00	8.06	2.60	8.06
#FFFFFF	8.06	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004D9D

Deuteranopia (green-blind)

#1F5198

Tritanopia (blue-blind)

#6C4661

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #72309a;
/* rgb */ color: rgb(114, 48, 154);
/* oklch */ color: oklch(45.2% 0.169 309.9);

Tailwind

colors: {
  custom: {
    50: '#9e6db8',
    500: '#72309a',
    950: '#000000',
  },
}

SCSS

$custom: #72309a;
$custom-light: #9e6db8;
$custom-dark: #000000;

JSON

{
  "hex": "#72309a",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 154
  },
  "hsl": {
    "h": 277.358,
    "s": 52.475,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45208,
    "c": 0.16884,
    "h": 309.9
  },
  "luminance": 0.08024
}

Semantic roles & 50–950 ramp

primary

#72309A

secondary

#89BB6B

accent

#DC4C82

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #72309A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →