#723099#723099

#723099 is a mid, vivid violet. Relative luminance 0.080; OKLCH L 45.1% C 0.168 H 310.2°. Best body text is #FFFFFF at 8.08:1 contrast (WCAG AA passes).

Color values

HEX	#723099
RGB	rgb(114, 48, 153)
HSL	hsl(278, 52%, 39%)
HSV	hsv(278, 69%, 60%)
CMYK	cmyk(25.5%, 68.6%, 0%, 40%)
CIE-LAB	lab(33.97, 47.08, -45.35)
CIE-LCH	lch(33.97, 65.37, 316.07°)
OKLab	oklab(45.14% 0.1083 -0.1282)
OKLCH	oklch(45.14% 0.168 310.2)
XYZ	xyz(13.7450, 7.9915, 30.9493)
Luminance	0.0799 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723099 #579930

analogous

#3D3099 #723099 #99308C

triadic

#723099 #997230 #309972

tetradic

#723099 #993D30 #579930 #308C99

square

#723099 #993D30 #579930 #308C99

split-complementary

#723099 #8C9930 #30993D

monochromatic

#2D133C #4F216A #723099 #9442C4 #AE71D2

Accessibility & contrast

On white

8.08

#723099 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#723099 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723099

8.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723099	#FFFFFF	#000000	##FFFFFF
##723099	1.00	8.08	2.60	8.08
#FFFFFF	8.08	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004D9C

Deuteranopia (green-blind)

#205197

Tritanopia (blue-blind)

#6D4660

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #723099;
/* rgb */ color: rgb(114, 48, 153);
/* oklch */ color: oklch(45.1% 0.168 310.2);

Tailwind

colors: {
  custom: {
    50: '#9e6db8',
    500: '#723099',
    950: '#000000',
  },
}

SCSS

$custom: #723099;
$custom-light: #9e6db8;
$custom-dark: #000000;

JSON

{
  "hex": "#723099",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 153
  },
  "hsl": {
    "h": 277.714,
    "s": 52.239,
    "l": 39.412
  },
  "oklch": {
    "l": 0.45137,
    "c": 0.16778,
    "h": 310.2
  },
  "luminance": 0.07991
}

Semantic roles & 50–950 ramp

primary

#723099

secondary

#88BA6B

accent

#DC4C81

background

#FAF6FB

surface

#F3ECF6

border

#CDC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #723099

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →