#72308D#72308D

#72308D is a dark, vivid purple. Relative luminance 0.076; OKLCH L 44.3% C 0.155 H 314.7°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).

Color values

HEX	#72308D
RGB	rgb(114, 48, 141)
HSL	hsl(283, 49%, 37%)
HSV	hsv(283, 66%, 55%)
CMYK	cmyk(19.1%, 66%, 0%, 44.7%)
CIE-LAB	lab(33.17, 44.38, -39.29)
CIE-LCH	lch(33.17, 59.27, 318.48°)
OKLab	oklab(44.31% 0.1091 -0.1104)
OKLCH	oklch(44.31% 0.155 314.7)
XYZ	xyz(12.8033, 7.6148, 25.9895)
Luminance	0.0761 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72308D #4B8D30

analogous

#44308D #72308D #8D3079

triadic

#72308D #8D7230 #308D72

tetradic

#72308D #8D4430 #4B8D30 #30798D

square

#72308D #8D4430 #4B8D30 #30798D

split-complementary

#72308D #798D30 #308D44

monochromatic

#281132 #4D205F #72308D #9740BB #B06BCD

Accessibility & contrast

On white

8.32

#72308D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#72308D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72308D

8.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72308D	#FFFFFF	#000000	##FFFFFF
##72308D	1.00	8.32	2.52	8.32
#FFFFFF	8.32	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#074A90

Deuteranopia (green-blind)

#2D508B

Tritanopia (blue-blind)

#70415A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #72308d;
/* rgb */ color: rgb(114, 48, 141);
/* oklch */ color: oklch(44.3% 0.155 314.7);

Tailwind

colors: {
  custom: {
    50: '#9d6daf',
    500: '#72308d',
    950: '#000000',
  },
}

SCSS

$custom: #72308d;
$custom-light: #9d6daf;
$custom-dark: #000000;

JSON

{
  "hex": "#72308d",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 141
  },
  "hsl": {
    "h": 282.581,
    "s": 49.206,
    "l": 37.059
  },
  "oklch": {
    "l": 0.44308,
    "c": 0.15517,
    "h": 314.7
  },
  "luminance": 0.07614
}

Semantic roles & 50–950 ramp

primary

#72308D

secondary

#7CB465

accent

#D94F77

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F0710

muted

#7E7A7F

Preview Lab

Preview with #72308D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →