#72308B#72308B

#72308B is a dark, vivid purple. Relative luminance 0.076; OKLCH L 44.2% C 0.153 H 315.5°. Best body text is #FFFFFF at 8.36:1 contrast (WCAG AA passes).

Color values

HEX	#72308B
RGB	rgb(114, 48, 139)
HSL	hsl(284, 49%, 37%)
HSV	hsv(284, 65%, 55%)
CMYK	cmyk(18%, 65.5%, 0%, 45.5%)
CIE-LAB	lab(33.04, 43.94, -38.26)
CIE-LCH	lch(33.04, 58.27, 318.95°)
OKLab	oklab(44.18% 0.1091 -0.1074)
OKLCH	oklch(44.18% 0.153 315.5)
XYZ	xyz(12.6558, 7.5558, 25.2128)
Luminance	0.0756 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72308B #498B30

analogous

#44308B #72308B #8B3077

triadic

#72308B #8B7230 #308B72

tetradic

#72308B #8B4430 #498B30 #30778B

square

#72308B #8B4430 #498B30 #30778B

split-complementary

#72308B #778B30 #308B44

monochromatic

#271130 #4D205E #72308B #9740B8 #B16ACC

Accessibility & contrast

On white

8.36

#72308B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.51

#72308B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72308B

8.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72308B	#FFFFFF	#000000	##FFFFFF
##72308B	1.00	8.36	2.51	8.36
#FFFFFF	8.36	1.00	21.00	1.00
#000000	2.51	21.00	1.00	21.00
##FFFFFF	8.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C4A8E

Deuteranopia (green-blind)

#2F5089

Tritanopia (blue-blind)

#704159

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #72308b;
/* rgb */ color: rgb(114, 48, 139);
/* oklch */ color: oklch(44.2% 0.153 315.5);

Tailwind

colors: {
  custom: {
    50: '#9d6dad',
    500: '#72308b',
    950: '#000000',
  },
}

SCSS

$custom: #72308b;
$custom-light: #9d6dad;
$custom-dark: #000000;

JSON

{
  "hex": "#72308b",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 139
  },
  "hsl": {
    "h": 283.516,
    "s": 48.663,
    "l": 36.667
  },
  "oklch": {
    "l": 0.44175,
    "c": 0.15308,
    "h": 315.5
  },
  "luminance": 0.07555
}

Semantic roles & 50–950 ramp

primary

#72308B

secondary

#7AB364

accent

#D85075

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F0710

muted

#7E7A7F

Preview Lab

Preview with #72308B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →