#72307F#72307F

#72307F is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.4% C 0.141 H 320.8°. Best body text is #FFFFFF at 8.59:1 contrast (WCAG AA passes).

Color values

HEX	#72307F
RGB	rgb(114, 48, 127)
HSL	hsl(290, 45%, 34%)
HSV	hsv(290, 62%, 50%)
CMYK	cmyk(10.2%, 62.2%, 0%, 50.2%)
CIE-LAB	lab(32.31, 41.38, -31.97)
CIE-LCH	lch(32.31, 52.29, 322.31°)
OKLab	oklab(43.41% 0.109 -0.089)
OKLCH	oklch(43.41% 0.141 320.8)
XYZ	xyz(11.8267, 7.2242, 20.8460)
Luminance	0.0722 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72307F #3D7F30

analogous

#4B307F #72307F #7F3065

triadic

#72307F #7F7230 #307F72

tetradic

#72307F #7F4B30 #3D7F30 #30657F

square

#72307F #7F4B30 #3D7F30 #30657F

split-complementary

#72307F #657F30 #307F4B

monochromatic

#220E26 #4A1F53 #72307F #9A41AB #B565C5

Accessibility & contrast

On white

8.59

#72307F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#72307F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72307F

8.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72307F	#FFFFFF	#000000	##FFFFFF
##72307F	1.00	8.59	2.44	8.59
#FFFFFF	8.59	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E4781

Deuteranopia (green-blind)

#374E7D

Tritanopia (blue-blind)

#733C53

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #72307f;
/* rgb */ color: rgb(114, 48, 127);
/* oklch */ color: oklch(43.4% 0.141 320.8);

Tailwind

colors: {
  custom: {
    50: '#9d6da4',
    500: '#72307f',
    950: '#000000',
  },
}

SCSS

$custom: #72307f;
$custom-light: #9d6da4;
$custom-dark: #000000;

JSON

{
  "hex": "#72307f",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 127
  },
  "hsl": {
    "h": 290.127,
    "s": 45.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.43412,
    "c": 0.14071,
    "h": 320.8
  },
  "luminance": 0.07224
}

Semantic roles & 50–950 ramp

primary

#72307F

secondary

#6CAC5F

accent

#D55368

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #72307F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →