#72307E#72307E

#72307E is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.4% C 0.140 H 321.2°. Best body text is #FFFFFF at 8.61:1 contrast (WCAG AA passes).

Color values

HEX	#72307E
RGB	rgb(114, 48, 126)
HSL	hsl(291, 45%, 34%)
HSV	hsv(291, 62%, 49%)
CMYK	cmyk(9.5%, 61.9%, 0%, 50.6%)
CIE-LAB	lab(32.25, 41.17, -31.44)
CIE-LCH	lch(32.25, 51.80, 322.63°)
OKLab	oklab(43.35% 0.1089 -0.0875)
OKLCH	oklch(43.35% 0.14 321.2)
XYZ	xyz(11.7619, 7.1982, 20.5045)
Luminance	0.0720 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72307E #3C7E30

analogous

#4B307E #72307E #7E3063

triadic

#72307E #7E7230 #307E72

tetradic

#72307E #7E4B30 #3C7E30 #30637E

square

#72307E #7E4B30 #3C7E30 #30637E

split-complementary

#72307E #637E30 #307E4B

monochromatic

#220E25 #4A1F52 #72307E #9A41AA #B564C4

Accessibility & contrast

On white

8.61

#72307E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#72307E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72307E

8.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72307E	#FFFFFF	#000000	##FFFFFF
##72307E	1.00	8.61	2.44	8.61
#FFFFFF	8.61	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4780

Deuteranopia (green-blind)

#384E7C

Tritanopia (blue-blind)

#733C52

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #72307e;
/* rgb */ color: rgb(114, 48, 126);
/* oklch */ color: oklch(43.4% 0.140 321.2);

Tailwind

colors: {
  custom: {
    50: '#9d6da4',
    500: '#72307e',
    950: '#000000',
  },
}

SCSS

$custom: #72307e;
$custom-light: #9d6da4;
$custom-dark: #000000;

JSON

{
  "hex": "#72307e",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 126
  },
  "hsl": {
    "h": 290.769,
    "s": 44.828,
    "l": 34.118
  },
  "oklch": {
    "l": 0.43351,
    "c": 0.13969,
    "h": 321.2
  },
  "luminance": 0.07198
}

Semantic roles & 50–950 ramp

primary

#72307E

secondary

#6AAB5F

accent

#D55367

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #72307E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →