#72307D#72307D

#72307D is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.3% C 0.139 H 321.7°. Best body text is #FFFFFF at 8.63:1 contrast (WCAG AA passes).

Color values

HEX	#72307D
RGB	rgb(114, 48, 125)
HSL	hsl(291, 45%, 34%)
HSV	hsv(291, 62%, 49%)
CMYK	cmyk(8.8%, 61.6%, 0%, 51%)
CIE-LAB	lab(32.20, 40.96, -30.91)
CIE-LCH	lch(32.20, 51.32, 322.97°)
OKLab	oklab(43.29% 0.1089 -0.0859)
OKLCH	oklch(43.29% 0.139 321.7)
XYZ	xyz(11.6977, 7.1726, 20.1663)
Luminance	0.0717 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72307D #3B7D30

analogous

#4C307D #72307D #7D3062

triadic

#72307D #7D7230 #307D72

tetradic

#72307D #7D4C30 #3B7D30 #30627D

square

#72307D #7D4C30 #3B7D30 #30627D

split-complementary

#72307D #627D30 #307D4C

monochromatic

#210E25 #4A1F51 #72307D #9A41A9 #B664C3

Accessibility & contrast

On white

8.63

#72307D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#72307D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72307D

8.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72307D	#FFFFFF	#000000	##FFFFFF
##72307D	1.00	8.63	2.43	8.63
#FFFFFF	8.63	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#20477F

Deuteranopia (green-blind)

#394E7B

Tritanopia (blue-blind)

#733C52

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #72307d;
/* rgb */ color: rgb(114, 48, 125);
/* oklch */ color: oklch(43.3% 0.139 321.7);

Tailwind

colors: {
  custom: {
    50: '#9d6da3',
    500: '#72307d',
    950: '#000000',
  },
}

SCSS

$custom: #72307d;
$custom-light: #9d6da3;
$custom-dark: #000000;

JSON

{
  "hex": "#72307d",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 125
  },
  "hsl": {
    "h": 291.429,
    "s": 44.509,
    "l": 33.922
  },
  "oklch": {
    "l": 0.43291,
    "c": 0.13869,
    "h": 321.7
  },
  "luminance": 0.07172
}

Semantic roles & 50–950 ramp

primary

#72307D

secondary

#69AB5E

accent

#D45466

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #72307D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →