#72307C#72307C

#72307C is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.2% C 0.138 H 322.2°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX	#72307C
RGB	rgb(114, 48, 124)
HSL	hsl(292, 44%, 34%)
HSV	hsv(292, 61%, 49%)
CMYK	cmyk(8.1%, 61.3%, 0%, 51.4%)
CIE-LAB	lab(32.14, 40.76, -30.37)
CIE-LCH	lch(32.14, 50.83, 323.31°)
OKLab	oklab(43.23% 0.1088 -0.0844)
OKLCH	oklch(43.23% 0.138 322.2)
XYZ	xyz(11.6341, 7.1471, 19.8316)
Luminance	0.0715 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72307C #3A7C30

analogous

#4C307C #72307C #7C3060

triadic

#72307C #7C7230 #307C72

tetradic

#72307C #7C4C30 #3A7C30 #30607C

square

#72307C #7C4C30 #3A7C30 #30607C

split-complementary

#72307C #607C30 #307C4C

monochromatic

#210E24 #491F50 #72307C #9B41A8 #B664C3

Accessibility & contrast

On white

8.64

#72307C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#72307C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72307C

8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72307C	#FFFFFF	#000000	##FFFFFF
##72307C	1.00	8.64	2.43	8.64
#FFFFFF	8.64	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#21477E

Deuteranopia (green-blind)

#394E7A

Tritanopia (blue-blind)

#733B51

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #72307c;
/* rgb */ color: rgb(114, 48, 124);
/* oklch */ color: oklch(43.2% 0.138 322.2);

Tailwind

colors: {
  custom: {
    50: '#9d6ca2',
    500: '#72307c',
    950: '#000000',
  },
}

SCSS

$custom: #72307c;
$custom-light: #9d6ca2;
$custom-dark: #000000;

JSON

{
  "hex": "#72307c",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 124
  },
  "hsl": {
    "h": 292.105,
    "s": 44.186,
    "l": 33.725
  },
  "oklch": {
    "l": 0.43231,
    "c": 0.13767,
    "h": 322.2
  },
  "luminance": 0.07147
}

Semantic roles & 50–950 ramp

primary

#72307C

secondary

#68AA5E

accent

#D45465

background

#F9F6FA

surface

#F2ECF3

border

#CCC7CD

text

#0E070F

muted

#7E7A7F

Preview Lab

Preview with #72307C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →