#72307B#72307B

#72307B is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.2% C 0.137 H 322.7°. Best body text is #FFFFFF at 8.66:1 contrast (WCAG AA passes).

Color values

HEX	#72307B
RGB	rgb(114, 48, 123)
HSL	hsl(293, 44%, 34%)
HSV	hsv(293, 61%, 48%)
CMYK	cmyk(7.3%, 61%, 0%, 51.8%)
CIE-LAB	lab(32.08, 40.55, -29.83)
CIE-LCH	lch(32.08, 50.35, 323.66°)
OKLab	oklab(43.17% 0.1087 -0.0828)
OKLCH	oklch(43.17% 0.137 322.7)
XYZ	xyz(11.5712, 7.1220, 19.5002)
Luminance	0.0712 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72307B #397B30

analogous

#4C307B #72307B #7B305E

triadic

#72307B #7B7230 #307B72

tetradic

#72307B #7B4C30 #397B30 #305E7B

square

#72307B #7B4C30 #397B30 #305E7B

split-complementary

#72307B #5E7B30 #307B4C

monochromatic

#200E23 #491F4F #72307B #9B41A7 #B763C2

Accessibility & contrast

On white

8.66

#72307B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#72307B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72307B

8.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72307B	#FFFFFF	#000000	##FFFFFF
##72307B	1.00	8.66	2.42	8.66
#FFFFFF	8.66	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#22477D

Deuteranopia (green-blind)

#3A4E79

Tritanopia (blue-blind)

#743B51

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #72307b;
/* rgb */ color: rgb(114, 48, 123);
/* oklch */ color: oklch(43.2% 0.137 322.7);

Tailwind

colors: {
  custom: {
    50: '#9d6ca1',
    500: '#72307b',
    950: '#000000',
  },
}

SCSS

$custom: #72307b;
$custom-light: #9d6ca1;
$custom-dark: #000000;

JSON

{
  "hex": "#72307b",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 123
  },
  "hsl": {
    "h": 292.8,
    "s": 43.86,
    "l": 33.529
  },
  "oklch": {
    "l": 0.43171,
    "c": 0.13668,
    "h": 322.7
  },
  "luminance": 0.07121
}

Semantic roles & 50–950 ramp

primary

#72307B

secondary

#67A95D

accent

#D45463

background

#F9F6FA

surface

#F2ECF3

border

#CCC7CD

text

#0E070F

muted

#7E7A7F

Preview Lab

Preview with #72307B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →