#72298B#72298B
#72298B is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.163 H 316.2°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).
Color values
| HEX | #72298B |
|---|---|
| RGB | rgb(114, 41, 139) |
| HSL | hsl(285, 54%, 35%) |
| HSV | hsv(285, 71%, 55%) |
| CMYK | cmyk(18%, 70.5%, 0%, 45.5%) |
| CIE-LAB | lab(31.87, 47.20, -40.14) |
| CIE-LCH | lch(31.87, 61.96, 319.62°) |
| OKLab | oklab(43.33% 0.1175 -0.1128) |
| OKLCH | oklch(43.33% 0.163 316.2) |
| XYZ | xyz(12.3919, 7.0278, 25.1248) |
| Luminance | 0.0703 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.38
Rebeccapurple
#663399
ΔE00 4.54
Purple
#800080
ΔE00 5.27
Darkish Purple
#751973
ΔE00 5.43
Darkmagenta
#8B008B
ΔE00 5.53
Warm Purple
#952E8F
ΔE00 7.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72298B #428B29
analogous
#41298B #72298B #8B2973
triadic
#72298B #8B7229 #298B72
tetradic
#72298B #8B4129 #428B29 #29738B
square
#72298B #8B4129 #428B29 #29738B
split-complementary
#72298B #738B29 #298B41
monochromatic
#240D2C #4B1B5C #72298B #9937BA #B35FD0
Accessibility & contrast
On white
8.73
#72298B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.41
#72298B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72298B
8.73:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72298B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72298B | 1.00 | 8.73 | 2.41 | 8.73 |
| #FFFFFF | 8.73 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.73 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#00478E
Deuteranopia (green-blind)
#294D89
Tritanopia (blue-blind)
#703C57
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #72298b; /* rgb */ color: rgb(114, 41, 139); /* oklch */ color: oklch(43.3% 0.163 316.2);
Tailwind
colors: {
custom: {
50: '#9e69ad',
500: '#72298b',
950: '#000000',
},
}SCSS
$custom: #72298b; $custom-light: #9e69ad; $custom-dark: #000000;
JSON
{
"hex": "#72298b",
"rgb": {
"r": 114,
"g": 41,
"b": 139
},
"hsl": {
"h": 284.694,
"s": 54.444,
"l": 35.294
},
"oklch": {
"l": 0.43334,
"c": 0.16287,
"h": 316.2
},
"luminance": 0.07027
}Semantic roles & 50–950 ramp
primary
#72298B
secondary
#72B55B
accent
#DE4A70
background
#FAF6FA
surface
#F3EBF4
border
#CDC6CE
text
#0F0710
muted
#7F7A7F