#722981#722981

#722981 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.7% C 0.153 H 320.4°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX	#722981
RGB	rgb(114, 41, 129)
HSL	hsl(290, 52%, 33%)
HSV	hsv(290, 68%, 51%)
CMYK	cmyk(11.6%, 68.2%, 0%, 49.4%)
CIE-LAB	lab(31.23, 45.12, -34.95)
CIE-LCH	lch(31.23, 57.07, 322.24°)
OKLab	oklab(42.67% 0.1179 -0.0976)
OKLCH	oklch(42.67% 0.153 320.4)
XYZ	xyz(11.6943, 6.7488, 21.4513)
Luminance	0.0675 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722981 #388129

analogous

#462981 #722981 #812964

triadic

#722981 #817229 #298172

tetradic

#722981 #814629 #388129 #296481

square

#722981 #814629 #388129 #296481

split-complementary

#722981 #648129 #298146

monochromatic

#200B24 #491A53 #722981 #9B38AF #B75ACB

Accessibility & contrast

On white

8.94

#722981 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#722981 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722981

8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722981	#FFFFFF	#000000	##FFFFFF
##722981	1.00	8.94	2.35	8.94
#FFFFFF	8.94	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D4484

Deuteranopia (green-blind)

#314C7F

Tritanopia (blue-blind)

#733851

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #722981;
/* rgb */ color: rgb(114, 41, 129);
/* oklch */ color: oklch(42.7% 0.153 320.4);

Tailwind

colors: {
  custom: {
    50: '#9d69a6',
    500: '#722981',
    950: '#000000',
  },
}

SCSS

$custom: #722981;
$custom-light: #9d69a6;
$custom-dark: #000000;

JSON

{
  "hex": "#722981",
  "rgb": {
    "r": 114,
    "g": 41,
    "b": 129
  },
  "hsl": {
    "h": 289.773,
    "s": 51.765,
    "l": 33.333
  },
  "oklch": {
    "l": 0.42667,
    "c": 0.1531,
    "h": 320.4
  },
  "luminance": 0.06748
}

Semantic roles & 50–950 ramp

primary

#722981

secondary

#65B056

accent

#DB4D65

background

#F9F6FA

surface

#F2EBF4

border

#CCC6CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #722981

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →