#722981#722981

#722981 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.7% C 0.153 H 320.4°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX#722981
RGBrgb(114, 41, 129)
HSLhsl(290, 52%, 33%)
HSVhsv(290, 68%, 51%)
CMYKcmyk(11.6%, 68.2%, 0%, 49.4%)
CIE-LABlab(31.23, 45.12, -34.95)
CIE-LCHlch(31.23, 57.07, 322.24°)
OKLaboklab(42.67% 0.1179 -0.0976)
OKLCHoklch(42.67% 0.153 320.4)
XYZxyz(11.6943, 6.7488, 21.4513)
Luminance0.0675 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#722981 #388129
analogous
#462981 #722981 #812964
triadic
#722981 #817229 #298172
tetradic
#722981 #814629 #388129 #296481
square
#722981 #814629 #388129 #296481
split-complementary
#722981 #648129 #298146
monochromatic
#200B24 #491A53 #722981 #9B38AF #B75ACB

Accessibility & contrast

On white

8.94
#722981 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.35
#722981 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722981
8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##722981#FFFFFF#000000##FFFFFF
##7229811.008.942.358.94
#FFFFFF8.941.0021.001.00
#0000002.3521.001.0021.00
##FFFFFF8.941.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0D4484
Deuteranopia (green-blind)
#314C7F
Tritanopia (blue-blind)
#733851
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #722981;
/* rgb */ color: rgb(114, 41, 129);
/* oklch */ color: oklch(42.7% 0.153 320.4);
Tailwind
colors: {
  custom: {
    50: '#9d69a6',
    500: '#722981',
    950: '#000000',
  },
}
SCSS
$custom: #722981;
$custom-light: #9d69a6;
$custom-dark: #000000;
JSON
{
  "hex": "#722981",
  "rgb": {
    "r": 114,
    "g": 41,
    "b": 129
  },
  "hsl": {
    "h": 289.773,
    "s": 51.765,
    "l": 33.333
  },
  "oklch": {
    "l": 0.42667,
    "c": 0.1531,
    "h": 320.4
  },
  "luminance": 0.06748
}

Semantic roles & 50–950 ramp

primary
#722981
secondary
#65B056
accent
#DB4D65
background
#F9F6FA
surface
#F2EBF4
border
#CCC6CE
text
#0F070F
muted
#7E7A7F

Preview Lab

Preview with #722981

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#722981 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva