#722977#722977

#722977 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.0% C 0.144 H 325.1°. Best body text is #FFFFFF at 9.13:1 contrast (WCAG AA passes).

Color values

HEX	#722977
RGB	rgb(114, 41, 119)
HSL	hsl(296, 49%, 31%)
HSV	hsv(296, 66%, 47%)
CMYK	cmyk(4.2%, 65.5%, 0%, 53.3%)
CIE-LAB	lab(30.63, 43.12, -29.61)
CIE-LCH	lch(30.63, 52.31, 325.52°)
OKLab	oklab(42.04% 0.1178 -0.0821)
OKLCH	oklch(42.04% 0.144 325.1)
XYZ	xyz(11.0619, 6.4959, 18.1204)
Luminance	0.0649 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722977 #2E7729

analogous

#4B2977 #722977 #772955

triadic

#722977 #777229 #297772

tetradic

#722977 #774B29 #2E7729 #295577

square

#722977 #774B29 #2E7729 #295577

split-complementary

#722977 #557729 #29774B

monochromatic

#1B0A1C #461949 #722977 #9E39A5 #BE56C5

Accessibility & contrast

On white

9.13

#722977 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#722977 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722977

9.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722977	#FFFFFF	#000000	##FFFFFF
##722977	1.00	9.13	2.30	9.13
#FFFFFF	9.13	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B4279

Deuteranopia (green-blind)

#374B75

Tritanopia (blue-blind)

#75344C

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #722977;
/* rgb */ color: rgb(114, 41, 119);
/* oklch */ color: oklch(42.0% 0.144 325.1);

Tailwind

colors: {
  custom: {
    50: '#9d689e',
    500: '#722977',
    950: '#000000',
  },
}

SCSS

$custom: #722977;
$custom-light: #9d689e;
$custom-dark: #000000;

JSON

{
  "hex": "#722977",
  "rgb": {
    "r": 114,
    "g": 41,
    "b": 119
  },
  "hsl": {
    "h": 296.154,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42042,
    "c": 0.14356,
    "h": 325.1
  },
  "luminance": 0.06495
}

Semantic roles & 50–950 ramp

primary

#722977

secondary

#58A953

accent

#D84F58

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #722977

Body copy rendered with the generated semantic roles for this colour.

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