#722972#722972

#722972 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.7% C 0.139 H 327.7°. Best body text is #FFFFFF at 9.23:1 contrast (WCAG AA passes).

Color values

HEX	#722972
RGB	rgb(114, 41, 114)
HSL	hsl(300, 47%, 30%)
HSV	hsv(300, 64%, 45%)
CMYK	cmyk(0%, 64%, 0%, 55.3%)
CIE-LAB	lab(30.35, 42.17, -26.89)
CIE-LCH	lch(30.35, 50.01, 327.48°)
OKLab	oklab(41.75% 0.1175 -0.0742)
OKLCH	oklch(41.75% 0.139 327.7)
XYZ	xyz(10.7695, 6.3789, 16.5803)
Luminance	0.0638 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722972 #297229

analogous

#4D2972 #722972 #72294D

triadic

#722972 #727229 #297272

tetradic

#722972 #724D29 #297229 #294D72

square

#722972 #724D29 #297229 #294D72

split-complementary

#722972 #4D7229 #29724D

monochromatic

#180918 #451945 #722972 #9F399F #C154C1

Accessibility & contrast

On white

9.23

#722972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#722972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722972

9.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722972	#FFFFFF	#000000	##FFFFFF
##722972	1.00	9.23	2.28	9.23
#FFFFFF	9.23	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#204174

Deuteranopia (green-blind)

#3A4B70

Tritanopia (blue-blind)

#753249

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #722972;
/* rgb */ color: rgb(114, 41, 114);
/* oklch */ color: oklch(41.7% 0.139 327.7);

Tailwind

colors: {
  custom: {
    50: '#9d689b',
    500: '#722972',
    950: '#000000',
  },
}

SCSS

$custom: #722972;
$custom-light: #9d689b;
$custom-dark: #000000;

JSON

{
  "hex": "#722972",
  "rgb": {
    "r": 114,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 47.097,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41746,
    "c": 0.13893,
    "h": 327.7
  },
  "luminance": 0.06378
}

Semantic roles & 50–950 ramp

primary

#722972

secondary

#53A453

accent

#D75151

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #722972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →