#722896#722896

#722896 is a dark, vivid purple. Relative luminance 0.073; OKLCH L 44.0% C 0.175 H 312.1°. Best body text is #FFFFFF at 8.54:1 contrast (WCAG AA passes).

Color values

HEX	#722896
RGB	rgb(114, 40, 150)
HSL	hsl(280, 58%, 37%)
HSV	hsv(280, 73%, 59%)
CMYK	cmyk(24%, 73.3%, 0%, 41.2%)
CIE-LAB	lab(32.47, 50.00, -45.93)
CIE-LCH	lch(32.47, 67.89, 317.43°)
OKLab	oklab(44.01% 0.1174 -0.1298)
OKLCH	oklch(44.01% 0.175 312.1)
XYZ	xyz(13.2022, 7.2974, 29.5613)
Luminance	0.0730 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722896 #4C9628

analogous

#3B2896 #722896 #962883

triadic

#722896 #967228 #289672

tetradic

#722896 #963B28 #4C9628 #288396

square

#722896 #963B28 #4C9628 #288396

split-complementary

#722896 #839628 #28963B

monochromatic

#290E35 #4D1B66 #722896 #9735C6 #B063D5

Accessibility & contrast

On white

8.54

#722896 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#722896 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722896

8.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722896	#FFFFFF	#000000	##FFFFFF
##722896	1.00	8.54	2.46	8.54
#FFFFFF	8.54	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004999

Deuteranopia (green-blind)

#1A4E94

Tritanopia (blue-blind)

#6E405C

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #722896;
/* rgb */ color: rgb(114, 40, 150);
/* oklch */ color: oklch(44.0% 0.175 312.1);

Tailwind

colors: {
  custom: {
    50: '#9e69b6',
    500: '#722896',
    950: '#000000',
  },
}

SCSS

$custom: #722896;
$custom-light: #9e69b6;
$custom-dark: #000000;

JSON

{
  "hex": "#722896",
  "rgb": {
    "r": 114,
    "g": 40,
    "b": 150
  },
  "hsl": {
    "h": 280.364,
    "s": 57.895,
    "l": 37.255
  },
  "oklch": {
    "l": 0.44006,
    "c": 0.17502,
    "h": 312.1
  },
  "luminance": 0.07297
}

Semantic roles & 50–950 ramp

primary

#722896

secondary

#7DBB5F

accent

#E14779

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #722896

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →