#72279B#72279B

#72279B is a dark, vivid violet. Relative luminance 0.074; OKLCH L 44.3% C 0.181 H 310.5°. Best body text is #FFFFFF at 8.47:1 contrast (WCAG AA passes).

Color values

HEX	#72279B
RGB	rgb(114, 39, 155)
HSL	hsl(279, 60%, 38%)
HSV	hsv(279, 75%, 61%)
CMYK	cmyk(26.5%, 74.8%, 0%, 39.2%)
CIE-LAB	lab(32.69, 51.52, -48.63)
CIE-LCH	lch(32.69, 70.84, 316.65°)
OKLab	oklab(44.27% 0.1176 -0.1377)
OKLCH	oklch(44.27% 0.181 310.5)
XYZ	xyz(13.5802, 7.3953, 31.7160)
Luminance	0.0740 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72279B #509B27

analogous

#38279B #72279B #9B278A

triadic

#72279B #9B7227 #279B72

tetradic

#72279B #9B3827 #509B27 #278A9B

square

#72279B #9B3827 #509B27 #278A9B

split-complementary

#72279B #8A9B27 #279B38

monochromatic

#2A0E39 #4E1B6A #72279B #9633CC #AF64D8

Accessibility & contrast

On white

8.47

#72279B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#72279B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72279B

8.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72279B	#FFFFFF	#000000	##FFFFFF
##72279B	1.00	8.47	2.48	8.47
#FFFFFF	8.47	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004A9E

Deuteranopia (green-blind)

#0E4E99

Tritanopia (blue-blind)

#6C425F

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #72279b;
/* rgb */ color: rgb(114, 39, 155);
/* oklch */ color: oklch(44.3% 0.181 310.5);

Tailwind

colors: {
  custom: {
    50: '#9f69b9',
    500: '#72279b',
    950: '#000000',
  },
}

SCSS

$custom: #72279b;
$custom-light: #9f69b9;
$custom-dark: #000000;

JSON

{
  "hex": "#72279b",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 155
  },
  "hsl": {
    "h": 278.793,
    "s": 59.794,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44274,
    "c": 0.18112,
    "h": 310.5
  },
  "luminance": 0.07395
}

Semantic roles & 50–950 ramp

primary

#72279B

secondary

#81BE60

accent

#E3457D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #72279B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →