#722795#722795

#722795 is a dark, vivid purple. Relative luminance 0.072; OKLCH L 43.8% C 0.175 H 312.6°. Best body text is #FFFFFF at 8.61:1 contrast (WCAG AA passes).

Color values

HEX	#722795
RGB	rgb(114, 39, 149)
HSL	hsl(281, 59%, 37%)
HSV	hsv(281, 74%, 58%)
CMYK	cmyk(23.5%, 73.8%, 0%, 41.6%)
CIE-LAB	lab(32.26, 50.20, -45.67)
CIE-LCH	lch(32.26, 67.87, 317.71°)
OKLab	oklab(43.83% 0.1186 -0.129)
OKLCH	oklch(43.83% 0.175 312.6)
XYZ	xyz(13.0888, 7.1988, 29.1280)
Luminance	0.0720 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722795 #4A9527

analogous

#3B2795 #722795 #952781

triadic

#722795 #957227 #279572

tetradic

#722795 #953B27 #4A9527 #278195

square

#722795 #953B27 #4A9527 #278195

split-complementary

#722795 #819527 #27953B

monochromatic

#280E34 #4D1A64 #722795 #9734C6 #B061D6

Accessibility & contrast

On white

8.61

#722795 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#722795 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722795

8.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722795	#FFFFFF	#000000	##FFFFFF
##722795	1.00	8.61	2.44	8.61
#FFFFFF	8.61	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004898

Deuteranopia (green-blind)

#1B4D93

Tritanopia (blue-blind)

#6E3F5C

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #722795;
/* rgb */ color: rgb(114, 39, 149);
/* oklch */ color: oklch(43.8% 0.175 312.6);

Tailwind

colors: {
  custom: {
    50: '#9e69b5',
    500: '#722795',
    950: '#000000',
  },
}

SCSS

$custom: #722795;
$custom-light: #9e69b5;
$custom-dark: #000000;

JSON

{
  "hex": "#722795",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 149
  },
  "hsl": {
    "h": 280.909,
    "s": 58.511,
    "l": 36.863
  },
  "oklch": {
    "l": 0.43827,
    "c": 0.17524,
    "h": 312.6
  },
  "luminance": 0.07198
}

Semantic roles & 50–950 ramp

primary

#722795

secondary

#7BBB5D

accent

#E24678

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #722795

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →