#72278F#72278F

#72278F is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.4% C 0.169 H 314.8°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#72278F
RGB	rgb(114, 39, 143)
HSL	hsl(283, 57%, 36%)
HSV	hsv(283, 73%, 56%)
CMYK	cmyk(20.3%, 72.7%, 0%, 43.9%)
CIE-LAB	lab(31.83, 48.91, -42.66)
CIE-LCH	lch(31.83, 64.90, 318.90°)
OKLab	oklab(43.39% 0.1193 -0.1202)
OKLCH	oklch(43.39% 0.169 314.8)
XYZ	xyz(12.6221, 7.0121, 26.6699)
Luminance	0.0701 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72278F #448F27

analogous

#3E278F #72278F #8F2778

triadic

#72278F #8F7227 #278F72

tetradic

#72278F #8F3E27 #448F27 #27788F

square

#72278F #8F3E27 #448F27 #27788F

split-complementary

#72278F #788F27 #278F3E

monochromatic

#250D2F #4C1A5F #72278F #9834BF #B25DD3

Accessibility & contrast

On white

8.74

#72278F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#72278F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72278F

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72278F	#FFFFFF	#000000	##FFFFFF
##72278F	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004792

Deuteranopia (green-blind)

#234D8D

Tritanopia (blue-blind)

#703D58

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #72278f;
/* rgb */ color: rgb(114, 39, 143);
/* oklch */ color: oklch(43.4% 0.169 314.8);

Tailwind

colors: {
  custom: {
    50: '#9e68b0',
    500: '#72278f',
    950: '#000000',
  },
}

SCSS

$custom: #72278f;
$custom-light: #9e68b0;
$custom-dark: #000000;

JSON

{
  "hex": "#72278f",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 143
  },
  "hsl": {
    "h": 283.269,
    "s": 57.143,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43394,
    "c": 0.16937,
    "h": 314.8
  },
  "luminance": 0.07012
}

Semantic roles & 50–950 ramp

primary

#72278F

secondary

#74B85A

accent

#E04772

background

#FAF6FA

surface

#F3EBF5

border

#CDC6CF

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #72278F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →