#72278D#72278D

#72278D is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.167 H 315.6°. Best body text is #FFFFFF at 8.79:1 contrast (WCAG AA passes).

Color values

HEX	#72278D
RGB	rgb(114, 39, 141)
HSL	hsl(284, 57%, 35%)
HSV	hsv(284, 72%, 55%)
CMYK	cmyk(19.1%, 72.3%, 0%, 44.7%)
CIE-LAB	lab(31.70, 48.49, -41.65)
CIE-LCH	lch(31.70, 63.92, 319.34°)
OKLab	oklab(43.25% 0.1195 -0.1172)
OKLCH	oklch(43.25% 0.167 315.6)
XYZ	xyz(12.4719, 6.9520, 25.8790)
Luminance	0.0695 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72278D #428D27

analogous

#3F278D #72278D #8D2775

triadic

#72278D #8D7227 #278D72

tetradic

#72278D #8D3F27 #428D27 #27758D

square

#72278D #8D3F27 #428D27 #27758D

split-complementary

#72278D #758D27 #278D3F

monochromatic

#240C2D #4B1A5D #72278D #9934BD #B35CD2

Accessibility & contrast

On white

8.79

#72278D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#72278D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72278D

8.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72278D	#FFFFFF	#000000	##FFFFFF
##72278D	1.00	8.79	2.39	8.79
#FFFFFF	8.79	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004690

Deuteranopia (green-blind)

#254D8B

Tritanopia (blue-blind)

#703C57

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #72278d;
/* rgb */ color: rgb(114, 39, 141);
/* oklch */ color: oklch(43.3% 0.167 315.6);

Tailwind

colors: {
  custom: {
    50: '#9e68af',
    500: '#72278d',
    950: '#000000',
  },
}

SCSS

$custom: #72278d;
$custom-light: #9e68af;
$custom-dark: #000000;

JSON

{
  "hex": "#72278d",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 284.118,
    "s": 56.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43253,
    "c": 0.16742,
    "h": 315.6
  },
  "luminance": 0.06952
}

Semantic roles & 50–950 ramp

primary

#72278D

secondary

#72B759

accent

#E04870

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #72278D

Body copy rendered with the generated semantic roles for this colour.

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