#72278B#72278B

#72278B is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.1% C 0.165 H 316.3°. Best body text is #FFFFFF at 8.83:1 contrast (WCAG AA passes).

Color values

HEX	#72278B
RGB	rgb(114, 39, 139)
HSL	hsl(285, 56%, 35%)
HSV	hsv(285, 72%, 55%)
CMYK	cmyk(18%, 71.9%, 0%, 45.5%)
CIE-LAB	lab(31.56, 48.06, -40.63)
CIE-LCH	lch(31.56, 62.94, 319.79°)
OKLab	oklab(43.11% 0.1197 -0.1142)
OKLCH	oklch(43.11% 0.165 316.3)
XYZ	xyz(12.3244, 6.8930, 25.1024)
Luminance	0.0689 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72278B #408B27

analogous

#40278B #72278B #8B2772

triadic

#72278B #8B7227 #278B72

tetradic

#72278B #8B4027 #408B27 #27728B

square

#72278B #8B4027 #408B27 #27728B

split-complementary

#72278B #728B27 #278B40

monochromatic

#240C2B #4B1A5B #72278B #9934BB #B45BD1

Accessibility & contrast

On white

8.83

#72278B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#72278B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72278B

8.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72278B	#FFFFFF	#000000	##FFFFFF
##72278B	1.00	8.83	2.38	8.83
#FFFFFF	8.83	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#274C89

Tritanopia (blue-blind)

#703B56

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #72278b;
/* rgb */ color: rgb(114, 39, 139);
/* oklch */ color: oklch(43.1% 0.165 316.3);

Tailwind

colors: {
  custom: {
    50: '#9e68ad',
    500: '#72278b',
    950: '#000000',
  },
}

SCSS

$custom: #72278b;
$custom-light: #9e68ad;
$custom-dark: #000000;

JSON

{
  "hex": "#72278b",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 139
  },
  "hsl": {
    "h": 285,
    "s": 56.18,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43113,
    "c": 0.16548,
    "h": 316.3
  },
  "luminance": 0.06893
}

Semantic roles & 50–950 ramp

primary

#72278B

secondary

#6FB658

accent

#DF486E

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #72278B

Body copy rendered with the generated semantic roles for this colour.

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