#72277A#72277A

#72277A is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.0% C 0.149 H 323.7°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX	#72277A
RGB	rgb(114, 39, 122)
HSL	hsl(294, 52%, 32%)
HSV	hsv(294, 68%, 48%)
CMYK	cmyk(6.6%, 68%, 0%, 52.2%)
CIE-LAB	lab(30.48, 44.61, -31.74)
CIE-LCH	lch(30.48, 54.75, 324.57°)
OKLab	oklab(41.99% 0.1204 -0.0883)
OKLCH	oklch(41.99% 0.149 323.7)
XYZ	xyz(11.1775, 6.4342, 19.0618)
Luminance	0.0643 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72277A #2F7A27

analogous

#49277A #72277A #7A2759

triadic

#72277A #7A7227 #277A72

tetradic

#72277A #7A4927 #2F7A27 #27597A

square

#72277A #7A4927 #2F7A27 #27597A

split-complementary

#72277A #597A27 #277A49

monochromatic

#1B091D #47184C #72277A #9D36A8 #BD53C8

Accessibility & contrast

On white

9.18

#72277A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#72277A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72277A

9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72277A	#FFFFFF	#000000	##FFFFFF
##72277A	1.00	9.18	2.29	9.18
#FFFFFF	9.18	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#14427C

Deuteranopia (green-blind)

#344B78

Tritanopia (blue-blind)

#74344D

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #72277a;
/* rgb */ color: rgb(114, 39, 122);
/* oklch */ color: oklch(42.0% 0.149 323.7);

Tailwind

colors: {
  custom: {
    50: '#9d68a1',
    500: '#72277a',
    950: '#000000',
  },
}

SCSS

$custom: #72277a;
$custom-light: #9d68a1;
$custom-dark: #000000;

JSON

{
  "hex": "#72277a",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 122
  },
  "hsl": {
    "h": 294.217,
    "s": 51.553,
    "l": 31.569
  },
  "oklch": {
    "l": 0.41992,
    "c": 0.14925,
    "h": 323.7
  },
  "luminance": 0.06434
}

Semantic roles & 50–950 ramp

primary

#72277A

secondary

#5AAC51

accent

#DB4D5A

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060F

muted

#7E7A7E

Preview Lab

Preview with #72277A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →