#722778#722778

#722778 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.9% C 0.147 H 324.7°. Best body text is #FFFFFF at 9.22:1 contrast (WCAG AA passes).

Color values

HEX	#722778
RGB	rgb(114, 39, 120)
HSL	hsl(296, 51%, 31%)
HSV	hsv(296, 68%, 47%)
CMYK	cmyk(5%, 67.5%, 0%, 52.9%)
CIE-LAB	lab(30.36, 44.22, -30.67)
CIE-LCH	lch(30.36, 53.81, 325.26°)
OKLab	oklab(41.87% 0.1203 -0.0851)
OKLCH	oklch(41.87% 0.147 324.7)
XYZ	xyz(11.0548, 6.3852, 18.4158)
Luminance	0.0639 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#722778 #2D7827

analogous

#492778 #722778 #782755

triadic

#722778 #787227 #277872

tetradic

#722778 #784927 #2D7827 #275578

square

#722778 #784927 #2D7827 #275578

split-complementary

#722778 #557827 #277849

monochromatic

#1A091C #46184A #722778 #9E36A6 #BE52C7

Accessibility & contrast

On white

9.22

#722778 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#722778 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #722778

9.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##722778	#FFFFFF	#000000	##FFFFFF
##722778	1.00	9.22	2.28	9.22
#FFFFFF	9.22	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#17427A

Deuteranopia (green-blind)

#364B76

Tritanopia (blue-blind)

#74334C

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #722778;
/* rgb */ color: rgb(114, 39, 120);
/* oklch */ color: oklch(41.9% 0.147 324.7);

Tailwind

colors: {
  custom: {
    50: '#9d679f',
    500: '#722778',
    950: '#000000',
  },
}

SCSS

$custom: #722778;
$custom-light: #9d679f;
$custom-dark: #000000;

JSON

{
  "hex": "#722778",
  "rgb": {
    "r": 114,
    "g": 39,
    "b": 120
  },
  "hsl": {
    "h": 295.556,
    "s": 50.943,
    "l": 31.176
  },
  "oklch": {
    "l": 0.41868,
    "c": 0.14739,
    "h": 324.7
  },
  "luminance": 0.06385
}

Semantic roles & 50–950 ramp

primary

#722778

secondary

#57AA51

accent

#DA4D58

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #722778

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →